Harley-Davidson Lead for Sixth Year Running
ACCORDING TO THE SOCIETY OF INDIAN Automobile Manufacturers (SIAM), Harley-Davidson India currently hold a 60 per cent market share among premium motorcycles with a displacement of above 601 cc. The company commenced retail operations in India in 2010 and has consistently stayed ahead of the competition in this segment.
In 2016 we saw Harley-Davidson dealerships being opened in several cities, including Coimbatore, Lucknow, Calicut, Guwahati, and Ludhiana, and the company also opened its maiden merchandise showroom at the Mumbai airport. Harley-Davidson have constantly reached out to Indian motorcycling enthusiasts with several initiatives such as the Legend on Tour mobile dealership, Passport to Freedom programme to impart sound motorcycle skills, and Harley Rock Riders, an annual motorcycle and music festival.