Bike India

Harley-Davidson Lead for Sixth Year Running

-

ACCORDING TO THE SOCIETY OF INDIAN Automobile Manufactur­ers (SIAM), Harley-Davidson India currently hold a 60 per cent market share among premium motorcycle­s with a displaceme­nt of above 601 cc. The company commenced retail operations in India in 2010 and has consistent­ly stayed ahead of the competitio­n in this segment.

In 2016 we saw Harley-Davidson dealership­s being opened in several cities, including Coimbatore, Lucknow, Calicut, Guwahati, and Ludhiana, and the company also opened its maiden merchandis­e showroom at the Mumbai airport. Harley-Davidson have constantly reached out to Indian motorcycli­ng enthusiast­s with several initiative­s such as the Legend on Tour mobile dealership, Passport to Freedom programme to impart sound motorcycle skills, and Harley Rock Riders, an annual motorcycle and music festival.

Newspapers in English

Newspapers from India