Ladies of Harley

TO CELEBRATE WOMEN EMPOWERMENT on the occasion of the recent International Women’s Day (8 March), H-D India have decided to honour the ladies by launching a new chapter that is exclusive to women, called the ‘Ladies of Harley’.

The aim of the chapter is to appreciate the woman riders who have taken up leisure motorcycling and provide them with a platform to share their interests with other like-minded women. The chapter is open to the ever-growing number of woman riders and pillions. Like the other chapters of Harley-Davidson, this one also boasts of its own embroidered patch and pin.

Pallavi Singh, Director (Marketing), Harley-Davidson India, says, “In India we have seen strong interest amongst women to join the sport of leisure motorcycling and ride their own motorcycles. This women’s day, inducting Ladies of Harley as a chapter is our way of celebrating the free spirit of woman Harley-Davidson riders and we hope to inspire many more.”