Royal En­field En­ter Brazil

Bike India - - IGNITION -

ROYAL EN­FIELD HAVE GROWN EX­PO­NEN­TIALLY OVER the last few years and af­ter set­ting up Royal En­field North Amer­ica in 2015, their first direct dis­tri­bu­tion sub­sidiary out­side In­dia, the com­pany has now ag­gres­sively en­tered the Brazil­ian mar­ket with a stand-alone flag­ship store in Sao Paulo. The new­ly­formed sub­sidiary, Royal En­field Brazil, will sell bikes to deal­ers and also con­duct all front-end de­vel­op­ment and sup­port ac­tiv­i­ties, in­clud­ing mar­ket­ing and af­ter­sales, to en­sure the growth of the brand in the re­gion.

The Brazil­ian mar­ket will have ac­cess to three pop­u­lar Royal En­field mod­els: the iconic Bul­let 500, the retro-styled Clas­sic 500, and the Con­ti­nen­tal GT café racer pow­ered by the 535-cc sin­gle-cylin­der en­gine.

With a com­pounded an­nual growth rate of over 50 per cent over the last six years, Royal En­field have be­come one of the most prof­itable brands in the world and, with this move into Latin Amer­ica, ex­pect to ramp up pro­duc­tion from the 660,000 units they sold last fi­nan­cial year to 900,000 by the end of 2018.

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