Royal Enfield Enter Brazil

ROYAL ENFIELD HAVE GROWN EXPONENTIALLY OVER the last few years and after setting up Royal Enfield North America in 2015, their first direct distribution subsidiary outside India, the company has now aggressively entered the Brazilian market with a stand-alone flagship store in Sao Paulo. The newlyformed subsidiary, Royal Enfield Brazil, will sell bikes to dealers and also conduct all front-end development and support activities, including marketing and aftersales, to ensure the growth of the brand in the region.

The Brazilian market will have access to three popular Royal Enfield models: the iconic Bullet 500, the retro-styled Classic 500, and the Continental GT café racer powered by the 535-cc single-cylinder engine.

With a compounded annual growth rate of over 50 per cent over the last six years, Royal Enfield have become one of the most profitable brands in the world and, with this move into Latin America, expect to ramp up production from the 660,000 units they sold last financial year to 900,000 by the end of 2018.