TVS En­ter Cen­tral Amer­ica

Bike India - - IGNITION -

IN­DIA’S THIRD LARGEST MO­TOR­CY­CLE man­u­fac­tur­ers, TVS Mo­tor Com­pany, have en­tered the Cen­tral Amer­i­can mo­tor­cy­cle and three-wheeler mar­ket. They have tied up with MASESA (Mayor Ser­vi­cios So­cieda Anon­ima), a Gu­atemala-based com­pany that spe­cialises in the com­mer­cial­i­sa­tion of mo­tor­cy­cles and three-wheel­ers in the Cen­tral Amer­i­can re­gion.

TVS Mo­tor Com­pany are the sec­ond largest two-wheeler and three-wheeler ex­porters in In­dia, ex­port­ing to over 60 coun­tries across Latin Amer­ica, South­East Asia and the Mid­dle East. TVS have four man­u­fac­tur­ing plants, three of which are lo­cated in In­dia and one in In­done­sia. With the new MASESA part­ner­ship TVS hope to make a mark in the Cen­tral Amer­i­can two-wheeler mar­ket and es­tab­lish a strong base in Gu­atemala, El Sal­vador, Hon­duras, Nicaragua and Costa Rica.

In the first part of the al­liance, five TVS show­rooms will be opened in the re­gion, of­fer­ing sales and ser­vice. In ad­di­tion to these show­rooms, prod­ucts of TVS Mo­tor Com­pany will be avail­able across the 500 deal­ers in the MASESA net­work.

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