TVS Enter Central America

INDIA’S THIRD LARGEST MOTORCYCLE manufacturers, TVS Motor Company, have entered the Central American motorcycle and three-wheeler market. They have tied up with MASESA (Mayor Servicios Socieda Anonima), a Guatemala-based company that specialises in the commercialisation of motorcycles and three-wheelers in the Central American region.

TVS Motor Company are the second largest two-wheeler and three-wheeler exporters in India, exporting to over 60 countries across Latin America, SouthEast Asia and the Middle East. TVS have four manufacturing plants, three of which are located in India and one in Indonesia. With the new MASESA partnership TVS hope to make a mark in the Central American two-wheeler market and establish a strong base in Guatemala, El Salvador, Honduras, Nicaragua and Costa Rica.

In the first part of the alliance, five TVS showrooms will be opened in the region, offering sales and service. In addition to these showrooms, products of TVS Motor Company will be available across the 500 dealers in the MASESA network.