Honda Ac­tiva Achieves 15 Mil­lion Mark

Bike India - - IGNITION -

HMSI re­cently rolled out the 15 mil­lionth Ac­tiva from their plant in Gu­jarat. HMSI launched the Ac­tiva back in 2001. In its début year it­self HMSI were able to sell just 55,000 units. How­ever, fast for­ward to 2017, and the Ac­tiva has over­taken mo­tor­cy­cles to be­come the num­ber one sell­ing two-wheeler in the coun­try. In the last decade, the Ac­tiva has posted in­creas­ing sales with each pass­ing year and to­day the com­pany is sell­ing around 2.7 mil­lion units (FY 2016-17).

On this oc­ca­sion, Mi­noru Kato, Pres­i­dent and CEO, HMSI, said, “Glob­ally de­vel­op­ing mar­kets sim­i­lar to In­dia, es­pe­cially Thai­land and In­done­sia, have al­ready shifted to scooter­i­sa­tion. Now, In­dia is get­ting scooterised like never be­fore. In just seven years, the scooter seg­ment con­tri­bu­tion to to­tal in­dus­try has dou­bled from 16 per cent (in 2009-10) to 32 per cent (in 201617). And lead­ing this trend is the Ac­tiva which sin­gle-hand­edly re-ac­ti­vated the de­clin­ing scooter seg­ment way back in 2001 and be­came the Num­ber One sell­ing two-wheeler both in In­dia and the world. Honda be­lieve that there is huge fu­ture po­ten­tial for scooter­i­sa­tion, more so in tier-II and tier-III towns. The trust of In­dian fam­i­lies has al­ready made Ac­tiva the first scooter in the his­tory of In­dian two-wheeler in­dus­try to cross the 1.5 crore cus­tomers land­mark.”

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