BOSCH TECHNO BIBLE
RUMOURS ABOUND THAT THE ITALIAN marque is up for sale, and may be bought by an Indian company.
In the aftermath of the diesel emission scandal that rocked the Volkswagen Group in 2015, the largest automaker in the world may be looking to sell Ducati, the legendary Italian motorcycle marque that they have owned since 2012. Prior to this, we had learned that Hero MotoCorp were considering acquiring Ducati; however, according to the latest reports, Royal Enfield may also be a prospective buyer.
Royal Enfield, owned by Eicher Motors, have been posting fantastic sales and growth figures over the past few years and have expanded operations to North America, Europe and Latin America to become a truly global brand. If Royal Enfield buy Ducati, they will inherit the iconic Italian branding, have access to newer technology and a deeply-entrenched network in the developed markets around the world.
With no official confirmation from Ducati or Royal Enfield these developments are open to speculation, although Andrea Buzzoni, Global Sales and Marketing Director at Ducati, did confirm that the company was looking for a partner in India to make small-capacity motorcycles. Guess we’ll have to wait and see what happens.