Bike India - - CONTENTS -

RU­MOURS ABOUND THAT THE ITAL­IAN mar­que is up for sale, and may be bought by an In­dian com­pany.

In the af­ter­math of the diesel emis­sion scan­dal that rocked the Volk­swa­gen Group in 2015, the largest au­tomaker in the world may be look­ing to sell Du­cati, the leg­endary Ital­ian mo­tor­cy­cle mar­que that they have owned since 2012. Prior to this, we had learned that Hero Mo­toCorp were con­sid­er­ing ac­quir­ing Du­cati; how­ever, ac­cord­ing to the lat­est reports, Royal En­field may also be a prospec­tive buyer.

Royal En­field, owned by Eicher Mo­tors, have been post­ing fan­tas­tic sales and growth fig­ures over the past few years and have ex­panded op­er­a­tions to North Amer­ica, Europe and Latin Amer­ica to be­come a truly global brand. If Royal En­field buy Du­cati, they will in­herit the iconic Ital­ian brand­ing, have ac­cess to newer tech­nol­ogy and a deeply-en­trenched net­work in the de­vel­oped mar­kets around the world.

With no of­fi­cial con­fir­ma­tion from Du­cati or Royal En­field these de­vel­op­ments are open to spec­u­la­tion, although An­drea Buz­zoni, Global Sales and Mar­ket­ing Di­rec­tor at Du­cati, did con­firm that the com­pany was look­ing for a part­ner in In­dia to make small-ca­pac­ity mo­tor­cy­cles. Guess we’ll have to wait and see what hap­pens.

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