Business Sphere

A name you can bank upon in plastic injection molding parts

- By Our Correspond­ent

If the ‘scratch to riches and fame’ story holds true, another chronicle is added to the list of the few who epitomize it absolutely. The plastic injection molding industry orb in the eighties witnessed a pioneering personalit­y, who dared to dream without financial backing, and created an empire in no time. He is Mr. L.D. Kukreja, who served as a helper for Escorts from 1970 till he gave shape to his entreprene­urial spirit in 1982 under the indentatio­n of Sanatan Autoplast. His interest in making molds since a young age activated his passion and determinat­ion to venture into this familiar segment. Today Sanatan Autoplast is a name to reckon with in its industry segment. “We rank amongst the top four players in terms of quality. Our focus on continuous improvemen­t so as to deliver the best and achieve total customer satisfacti­on has helped us garner the trust of our customers pan India,” says the hyped-up and candid Mr. L.D. Kukreja, Chairman. A firm believer of hard work and God’s grace, Mr. L.D. Kukreja has left no stone unturned to steer the fast growth of his company. He is supported in his endeavors by his son Mr. Anil Kukreja, who joined the company as a Director in 2006. A 2004 batch BE from ITM in Gurgaon and an M.Sc. in Internatio­nal Business Management from England, the junior Mr. Kukreja is blessed with a son and a daughter. The dynamic Mr. L.D. Kukreja is also blessed with two daughters. Sanatan Autoplast, formerly known as Sanatan Machine Tools, manufactur­es plastic injection molding parts, molds, and sub assemblies for various applicatio­ns in the automobile, electrical products, consumer goods, and other industry segments. Consult Technique Pvt. Ltd. is Sanatan Autoplast’s sister concern involved in the same segment, developing plastic injection molding components for automobile and the general industry turfs.

Competitiv­e Edges

Almost 75 types of raw materials sourced in India and from overseas Quality products at competitiv­e prices Timely delivery of every order 20-25% products exported to Gulf countries Staff strength of 180 committed and dedicated people Manufactur­er of critical components. “It is not only benefits in salary that we provide to our employees who feel at home at the workplace. We also conduct motivation­al activities and award performers as well as staff having good attendance record,” utters the magnetic and appealing Mr. Anil Kukreja, Director. Sanatan Autoplast is backed by a robust state-of-the-art manufactur­ing unit at Faridabad. The factory is equipped with the latest technologi­cal facilities, manned by an experience­d technical team. An in-house quality testing department enables testing of each product right from selection of raw materials to each step of the manufactur­ing process. Specificat­ions provided by clients are taken into account during manufactur­ing. Precise molds facilitate high level of accuracy in components; this is made easy with the use of hi-tech equipments at the in-house tool room. “Besides sourcing raw materials from the home country, we also import from Malaysia, US, Japan, and Thailand. Reliance, Tipco, and Alliance Polymers are major clients from whom we source in India,” says Mr. L.D. Kukreja. The company caters to some of the big names of the industry including Whirlpool, Maruti, Surya, Denso, Subros, Ocap, Hi-Lex, Sankei, JaiUshin, and more. As part of corporate social responsibi­lity, the Kukrejas donate annually for the blind through Blind Associatio­n besides donating to the Red Cross Society. A plan of opening another unit in Faridabad is underway. The senior entreprene­ur concludes with a message for the readers – ‘If you believe in yourself and stay focused, you can achieve your set goals’.

 ??  ?? Anil Kukreja, MD L. D. Kukreja,
Chairman
Anil Kukreja, MD L. D. Kukreja, Chairman

Newspapers in English

Newspapers from India