Business Sphere

Reflecting your painted imaginatio­n ubiquitous­ly

- By Our Correspond­ent

It is in the world of colors that our imaginatio­n wonders. The ambience around in your home turns a feast for the eyes every time you look around. That’s the wonder of colors! Do you know that practicall­y every manufactur­ed product requires a coating for protection and decoration? Right from metal fittings to household appliances, from the jewel like appearance­s of your favorite car to coated products – paints do influence our everyday life making it colorful and beautiful. Enter the terrain of Seven Seas Paints Pvt. Ltd. and you will get shipped to a world of colors, of paints and primers. The ISO certified Greater Noida based manufactur­er, has, in a short span of time, embedded a stalwart stature in its orb. “We believe in achieving excellence in quality. Our manufactur­ing unit is recognized by the Bureau of Indian Standards; guaranteei­ng adherence to the highest regulatory requiremen­ts,” declares the visionary and exuberant Mr. Vijay Kumar Aggarwal, Chairman. “To give shape to our quality objectives, we exploit the latest technology and focus on continuous improvemen­t in our quality management system through measuremen­t and analysis,” adds Mr. Gagan Aggarwal (son of Mr. Vijay), Managing Director. Carving a distinctiv­e niche in a segment where fierce competitio­n already prevails is a Herculean task. But when dreams are nurtured and given shape backed determinat­ion, passion, and hard work, success knows no bounds. This is best exemplifie­d by a father-son duo - Mr. Vijay Kumar Aggarwal and Mr. Gagan Aggarwal, the brainchild­ren behind the founding of Seven Seas Paints Pvt. Ltd. An initial investment of Rs. 5 crore a couple of year ago saw the company turn into a Rs. 35 crore company, accentuate­d by robust growth.

Product Range

Enamel paints and primer Exterior and interior paints PU and epoxy paints and primer Stoving paints Wooden coatings Automobile coatings. The aforementi­oned products are available in shades ranging from signal red, post office red, golden yellow, oxford blue, lemon, olive green, smoky grey, sea green to phirozi, light olive green, India brown, black, white, and pale green. Seven Seas’ vision is to be the customer’s first choice for trusted paints and

primers required in different industry segments. “We source high quality raw materials from Delhi, Rajasthan, and Nepal. The raw materials are further tested at our testing lab for consistenc­y in quality. We have given tough competitio­n to few of the existing big brands with our high quality industrial paints,” says Mr. Gagan Aggarwal. A mechanical engineer from Pune University, the debonair personalit­y worked with J.K. Tyres for one and half years before giving shape to his entreprene­urial spirit. He is blessed with a daughter.

Hallmarks

ISO certified manufactur­er and BIS marked products State-of-the-art manufactur­ing plant, spread over 2000 sqm at Greater Noida Staff strength of 70 committed profession­als 90% retention of clients Monthly production of 3 lakh litres of paints Affordably priced products without compromisi­ng on quality Extraordin­ary after sales service support Competitiv­e edge in infrastruc­tural facilities Fast increase of productivi­ty. A robust client base pan India is the strength of Seven Seas Paints. The company caters to diverse industry orbs ranging from pre-engineerin­g building, automobile (road transport), automobile fabricatio­n to public sector undertakin­gs, security system fabricator­s, container manufactur­ers, OEMs of oil companies, and more. “We strive towards developing innovative products in sync with emerging industry requiremen­ts and futuristic demands. A major part of our turnover is invested in R&D activities to facilitate the same; Rs. 54 lakh has already been spent on R&D. Our key objective is maximizing customer satisfacti­on and build long term value relationsh­ips with all our customers,” says a suave Mr. Gagan Aggarwal, Managing Director. Few of the clients worth mentioning that the company has been serving include Hindustan Petroleum Corporatio­n, BPCL, DTC, IOC, Ministry of Defence, Haryana Roadways, B.R. Seth Associates, Kunta Internatio­nal, Jindal Build Sys, Richa Industries, Micro Transmissi­ons Systems, Eurex Scaffoldin­g, Supertek Industries, Adhunik Engineerin­g, Kartik Containers, G.S Lighting, Tirupati Cylinders, OM Containers, Asian Pressure Vessels, and the list goes on. Seven Seas is also involved in other industry segments, as enlisted below: Sugar trading in Delhi and Muzaffarna­gar Manufactur­ing of LPG cylinders Hospital in Muzaffarna­gar - S.M. Hospital Distributo­rs to Samsung mobiles in Mumbai CNF to SYSKA LED lights in Delhi (business handled by Gagan’s sister). “We have retained 95% of our staff since our inception. Our employees work like a family in an affable environmen­t. They are entitled to various benefits, perks, and medical facilities”, says the charismati­c Mr. Gagan Aggarwal. The Aggarwals look forward towards entering into the export segment in the near future and achieving a turnover of Rs 300 crore, three years down the line. Establishi­ng Seven Seas as a distinctiv­e brand identity in the market and opening a new manufactur­ing unit soon are part of their future plans. The Aggarwals advocate readers to know about the product and conduct enough research before buying.

“We strive towards developing innovative products in sync with emerging industry requiremen­ts and futuristic demands. A major part of our turnover is invested in R&D activities to facilitate the same; Rs. 54 lakh has already been spent on R&D. Our key objective is maximizing customer satisfacti­on and build long term value relationsh­ips with all our customers,” says a suave Mr. Gagan Aggarwal, Managing Director.

 ??  ?? Gagan Aggarwal, Managing Director
Gagan Aggarwal, Managing Director

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