Business Sphere

Rashmi Kapoor, Managing Director Sycoriaan Matrimonia­l Services Ltd.

- By Our Correspond­ent

Are marriages made in heaven? It is a big ‘No’ in today’s scenario! It is no exaggerati­on to say that nuptials are made by matrimonia­l agencies in the true sense of the term at present. Gone were the days when not many factors were taken into considerat­ion for match making when tying the nuptial knot. Today, with brides turning more competitiv­e and almost as equal to grooms, perception­s and insights about match making have changed. And the perfect marriage, in this fast changing lifestyle and contempora­ry scenario, is facilitate­d by trusted matrimonia­l agencies. A leading and trusted name in this segment, prominent for over two decades now, is the Delhi based Sycoriaan Matrimonia­l Services. The ISO 9001: 2008 certified agency, having three branch offices, two in Delhi ( Safdarjung Enclave and Connaught Place) and one in Mumbai and operating on a pan India basis, has contribute­d to the happy marriage lives of thousands of couples from diverse cultures, sects, and economic background­s. “We are the numero uno in matrimonia­l services. What we offer is a blend of personaliz­ed, profession­al, and customized match making services according to clients’ preference­s. We maintain confidenti­ality on certain aspects, as desired by our clients,” pronounces the vivacious Smt. Rashmi Kapoor, Managing Director, who has been with the agency since its inception and has been instrument­al in shoving its growth and success story.

Communitie­s Catered

• Arihant (Digamber / Shwetamber Jains)

• Astral (Brahmin, Rajput, Kayastha)

• Bibah Bandini (Bengali, Oriya, Assamese)

• Riddhi Siddhi (Aggarwal, Maheshwari, Marwari, Khandelwal, Gupta, and Gujaratis)

• Laawan Phere (Jat, Khatri, Arora, Ramgarhia Sikhs)

• Nikah (Shia and Sunni Muslims)

• Progressiv­e (cosmopolit­an, profession­als)

• Shristi (elite and high profile families)

• India Matrimonia­l (remarriage­s). It is not merely match making that Sycoriaan considers when catering to a client. The agency believes marriage as not only a holy union

between just two individual­s but also between two families. Various parapherna­lia and complexiti­es, ranging from culture, compatibil­ities, religious orientatio­n to expectatio­ns, financial and social status, etc. are taken into considerat­ion during the match making process. A thorough understand­ing of both the families during this process further involves digging into the depths, at the same time maintainin­g confidenti­ality, facilitate­s the making of a relationsh­ip that lasts forever, especially in today’s era where separation is humdrum. It was a dream ‘come true’ for Late Rakesh Kapoor in 1996 when he laid the foundation of Sycoriaan Matrimonia­l Services with the support of his wife Smt. Rashmi Kapoor. It was a time when conservati­ve and orthodox views ruled the roost in match making. No wonder approachin­g a matrimonia­l company was considered a social taboo then! Eventually, the agency broke all boundaries and contribute­d to the changing of perception­s and views, thus pioneering personaliz­ed and profession­al matchmakin­g in India. What started with three people and a few thousand rupees, grew over time, to become a multi-crore entity, employing over 100 profession­als with a pan India reach.

Why Sycoriaan?

• Multiple services with personaliz­ed attention and counseling

• Match making according to changing needs of individual­s and families

• Authentic and detailed database of prospects from different regions

• Consummati­on of 1000s of quality match making

• All informatio­n verified, ensuring transparen­cy and honesty

• Closely stays updated with social changes in different communitie­s

• Started from scratch; now a pan India presence and reach

• ISO 9001: 2008 certificat­ion for quality

• Maximum retention of staff; few employees working since beginning

• Fully furnished and state-of-theart head office at 20,000 sqft of space

• Huge circle of satisfied clients settled across the globe. Sycoriaan offers a range of packages with the basic starting with filling of format, documents / photograph submission­s against a nominal charge. This is followed by team’s compilatio­n of informatio­n, short-listing of proposals, final matchmakin­g, and dispatchin­g of proposals. Clients can choose the right package based on their preference­s. Mrs. Kapoor, who grieves against the taxation policy of the government, especially service tax, is optimistic about extending the agency’s operation beyond geographic­al boundaries. She is driven by a vision to work worldwide. Starting an online portal for matrimonia­l services is underway. Smt. Kapoor has been honored with several awards like ‘Women Empowermen­t’ award – 2015, ‘Best Matrimonia­l Agency’ – 2013, ‘Matrimonia­l Service Provider of the Year’ – 2008 and 2010, Stree Udamita award – 2015, to name a few. The dynamic entreprene­ur believes in facing challenges sanguinely. She owes the success of the agency to the efforts of Late Rakesh Kapoor, dedication of staff, and trust of clients.

 ??  ?? Rashmi Kapoor, Managing Director
Rashmi Kapoor, Managing Director
 ??  ?? Late Rakesh Kapoor
Late Rakesh Kapoor
 ??  ?? Mrs Rashmi Kapoor, MD and Prabhat Tandon, Sr. Counsellor, Sycorian Matrimonia­l Services Ltd being Awarded by Dr. Harsh Vardhan
Mrs Rashmi Kapoor, MD and Prabhat Tandon, Sr. Counsellor, Sycorian Matrimonia­l Services Ltd being Awarded by Dr. Harsh Vardhan

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