Rashmi Kapoor, Man­ag­ing Di­rec­tor Sy­co­ri­aan Mat­ri­mo­nial Ser­vices Ltd.

Business Sphere - - Contents - By Our Cor­re­spon­dent

Are mar­riages made in heaven? It is a big ‘No’ in to­day’s sce­nario! It is no ex­ag­ger­a­tion to say that nup­tials are made by mat­ri­mo­nial agen­cies in the true sense of the term at present. Gone were the days when not many fac­tors were taken into con­sid­er­a­tion for match mak­ing when ty­ing the nup­tial knot. To­day, with brides turn­ing more com­pet­i­tive and al­most as equal to grooms, per­cep­tions and in­sights about match mak­ing have changed. And the per­fect mar­riage, in this fast chang­ing lifestyle and con­tem­po­rary sce­nario, is fa­cil­i­tated by trusted mat­ri­mo­nial agen­cies. A lead­ing and trusted name in this seg­ment, prom­i­nent for over two decades now, is the Delhi based Sy­co­ri­aan Mat­ri­mo­nial Ser­vices. The ISO 9001: 2008 cer­ti­fied agency, hav­ing three branch of­fices, two in Delhi ( Saf­dar­jung En­clave and Con­naught Place) and one in Mum­bai and op­er­at­ing on a pan In­dia ba­sis, has con­trib­uted to the happy mar­riage lives of thou­sands of cou­ples from di­verse cul­tures, sects, and eco­nomic back­grounds. “We are the numero uno in mat­ri­mo­nial ser­vices. What we of­fer is a blend of per­son­al­ized, pro­fes­sional, and cus­tom­ized match mak­ing ser­vices ac­cord­ing to clients’ pref­er­ences. We main­tain con­fi­den­tial­ity on cer­tain as­pects, as de­sired by our clients,” pro­nounces the vi­va­cious Smt. Rashmi Kapoor, Man­ag­ing Di­rec­tor, who has been with the agency since its in­cep­tion and has been in­stru­men­tal in shov­ing its growth and suc­cess story.

Com­mu­ni­ties Catered

• Ari­hant (Digam­ber / Sh­we­tam­ber Jains)

• As­tral (Brah­min, Ra­jput, Kayastha)

• Bibah Ban­dini (Bengali, Oriya, As­samese)

• Riddhi Sid­dhi (Ag­gar­wal, Ma­hesh­wari, Mar­wari, Khan­del­wal, Gupta, and Gu­jaratis)

• Laawan Phere (Jat, Kha­tri, Arora, Ram­garhia Sikhs)

• Nikah (Shia and Sunni Mus­lims)

• Pro­gres­sive (cos­mopoli­tan, pro­fes­sion­als)

• Shristi (elite and high pro­file fam­i­lies)

• In­dia Mat­ri­mo­nial (re­mar­riages). It is not merely match mak­ing that Sy­co­ri­aan con­sid­ers when cater­ing to a client. The agency be­lieves mar­riage as not only a holy union

be­tween just two in­di­vid­u­als but also be­tween two fam­i­lies. Var­i­ous para­pher­na­lia and com­plex­i­ties, rang­ing from cul­ture, com­pat­i­bil­i­ties, re­li­gious ori­en­ta­tion to ex­pec­ta­tions, fi­nan­cial and so­cial sta­tus, etc. are taken into con­sid­er­a­tion dur­ing the match mak­ing process. A thor­ough un­der­stand­ing of both the fam­i­lies dur­ing this process fur­ther in­volves dig­ging into the depths, at the same time main­tain­ing con­fi­den­tial­ity, fa­cil­i­tates the mak­ing of a re­la­tion­ship that lasts for­ever, es­pe­cially in to­day’s era where sep­a­ra­tion is hum­drum. It was a dream ‘come true’ for Late Rakesh Kapoor in 1996 when he laid the foun­da­tion of Sy­co­ri­aan Mat­ri­mo­nial Ser­vices with the sup­port of his wife Smt. Rashmi Kapoor. It was a time when con­ser­va­tive and ortho­dox views ruled the roost in match mak­ing. No won­der ap­proach­ing a mat­ri­mo­nial com­pany was con­sid­ered a so­cial taboo then! Even­tu­ally, the agency broke all bound­aries and con­trib­uted to the chang­ing of per­cep­tions and views, thus pi­o­neer­ing per­son­al­ized and pro­fes­sional match­mak­ing in In­dia. What started with three peo­ple and a few thou­sand ru­pees, grew over time, to be­come a multi-crore en­tity, em­ploy­ing over 100 pro­fes­sion­als with a pan In­dia reach.

Why Sy­co­ri­aan?

• Mul­ti­ple ser­vices with per­son­al­ized at­ten­tion and coun­sel­ing

• Match mak­ing ac­cord­ing to chang­ing needs of in­di­vid­u­als and fam­i­lies

• Au­then­tic and de­tailed data­base of prospects from dif­fer­ent re­gions

• Con­sum­ma­tion of 1000s of qual­ity match mak­ing

• All in­for­ma­tion ver­i­fied, en­sur­ing trans­parency and hon­esty

• Closely stays up­dated with so­cial changes in dif­fer­ent com­mu­ni­ties

• Started from scratch; now a pan In­dia pres­ence and reach

• ISO 9001: 2008 cer­ti­fi­ca­tion for qual­ity

• Max­i­mum re­ten­tion of staff; few em­ploy­ees work­ing since be­gin­ning

• Fully fur­nished and state-of-theart head of­fice at 20,000 sqft of space

• Huge cir­cle of sat­is­fied clients set­tled across the globe. Sy­co­ri­aan of­fers a range of pack­ages with the ba­sic start­ing with fill­ing of for­mat, doc­u­ments / pho­to­graph sub­mis­sions against a nom­i­nal charge. This is fol­lowed by team’s com­pi­la­tion of in­for­ma­tion, short-list­ing of pro­pos­als, fi­nal match­mak­ing, and dis­patch­ing of pro­pos­als. Clients can choose the right pack­age based on their pref­er­ences. Mrs. Kapoor, who grieves against the tax­a­tion pol­icy of the gov­ern­ment, es­pe­cially ser­vice tax, is op­ti­mistic about ex­tend­ing the agency’s op­er­a­tion be­yond ge­o­graph­i­cal bound­aries. She is driven by a vi­sion to work world­wide. Start­ing an on­line por­tal for mat­ri­mo­nial ser­vices is un­der­way. Smt. Kapoor has been hon­ored with sev­eral awards like ‘Women Em­pow­er­ment’ award – 2015, ‘Best Mat­ri­mo­nial Agency’ – 2013, ‘Mat­ri­mo­nial Ser­vice Provider of the Year’ – 2008 and 2010, Stree Udamita award – 2015, to name a few. The dy­namic en­tre­pre­neur be­lieves in fac­ing chal­lenges san­guinely. She owes the suc­cess of the agency to the ef­forts of Late Rakesh Kapoor, ded­i­ca­tion of staff, and trust of clients.

Rashmi Kapoor, Man­ag­ing Di­rec­tor

Late Rakesh Kapoor

Mrs Rashmi Kapoor, MD and Prab­hat Tan­don, Sr. Coun­sel­lor, Sy­co­rian Mat­ri­mo­nial Ser­vices Ltd be­ing Awarded by Dr. Harsh Vard­han

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