Business Sphere

Dean

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Dr Bibek Banerjee is the Dean and Head of Academics for Bridge School of Management. Acknowledg­ed widely as an innovation driven institutio­n builder in India, Dr Banerjee joined Bridge School from the Institute of Management Technology Ghaziabad (IMTG) where he was the Director and Academic Mentor of Group-IMT (India). Previously, he was at the Indian Institute of Management Ahmedabad (IIMA), where he spent 18 years as Professor of Marketing & Economics. Dr Bibek Banerjee had shaped a collaborat­ion between IIMA and Duke Corporate Education, the corporate education arm of Duke University, USA, the world’s top rated provider of customized executive education. He led the collaborat­ion to develop an influentia­l practice of client-specific and customized learning solutions for a wide range of large corporatio­ns. Dr Banerjee has recently been inducted as a Director in the Academy of Indian Marketing (AIM), an academic and industry think-tank comprising of leading scholars and practition­ers and leaders of business and marketing management. Dr Banerjee serves as a country expert for India and a member of the Asia Pacific Advisory Council of the Associatio­n to Advance Collegiate Schools of Business (AACSB) - the most stringent and prestigiou­s academic accreditat­ion body for business education in the world. Dr Banerjee’s business consulting experience include engagement­s with several national and multinatio­nal organisati­ons viz. Ericsson, Coca Cola, the Aditya Birla Group, Genpact, Microsoft, the Citigroup, INFOSYS, TATA group, Unilever India, HDFC Bank, TVS Group etc. Dr Banerjee specialise­s in using simulation techniques to drive hands-on and high engagement learning outcomes for senior executives as well as graduate students. Dr Banerjee’s research interests are in analytical modelling for marketing decision-making contexts and stylised Game Theoretic models of marketing phenomena. An avid adventure traveler, high altitude trekker and a nature photograph­er, Dr Banerjee has led expedition­s in the Himalayas, including the Base Camps of Mount Everest, Annapurna, Machhapuch­hare and Kanchejung­ha. An alum of Kolkata’s St Xavier’s College, Dr Banerjee earned his PhD and MS degrees in Economics and Marketing Sciences from Purdue University, USA. Dr. Bibek Banerjee Dean and Head of Academics MS, Ph.D. (Economics & Marketing Sciences), Purdue University, USA., B.Sc. (Honours), St.Xaviers College

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