Dr. Bibek Banerjee,
Dean and Head of Academics, Bridge School of Management
Bridge School of Management is a flagship Business School launched via a joint venture between HT Media Ltd. & Apollo Global, Inc. (USA). Apollo Global is one of the world's leading higher education providers. HT Media is India’s second largest and most trusted Media company, with publications like Hindustan Times, Mint, Hindustan etc. India's higher education, as mentioned by leading experts and various sector reports, is not believed to be Industry oriented. This assessment is driven by several factors including irrelevant and outdated curricula, shortage of high-quality faculty, weak academiaindustry linkages, and a limited focus on developing soft/workplace skills. An article in WSJ, articulates the problem as “India’s estimated 3,300 business schools churn out tens of thousands of management graduates each year. But only a small fraction of them are “employable” or possess basic skills necessary to work in sectors ranging from marketing to finance.” Also there are millions of working professionals who are unable to achieve their need for career enhancement and higher income due to mismatch in the skills and competencies that they have and what Industry needs. 40% try and upgrade their qualifications while making a career shift. Bridge School aims to address the 'education-employment mismatch' and intends to equip working professionals with skills and practical knowledge of real business value for a global workplace. Leveraging the best-in-class knowledge, experience, expertise and technology from
Apollo Global, Inc. (USA), Bridge School through its industry focused programs which go beyond the theoretical knowledge of concepts. Bridge School provides an innovative learning environment while focusing on upgrading managerial, functional and interpersonal skills, helping working professionals to boost their career. Bridge’s curriculum has been created by highly qualified Academia, includes credible inputs from the Industry professionals, and addresses the needs and demands of the industry. Apart from this, Bridge’s teaching approach includes advanced instructional technologies and high quality professional academic delivery techniques that seek to augment the learner’s experience. Bridge School has students from across sectors such as FMCG, Durables, IT & ITeS, Retail, Media, Infrastructure etc. with experience ranging between 5-15 years. They come from leading corporates such as Coca Cola, PepsiCo, Whirlpool, Dell, IBM, HCL Technologies, E&Y, PwC, Accenture, Genpact, Max Healthcare, GSK Consumer Healthcare, Dominos (Jubilant), Makemytrip, HDFC Life and many more.
Selection
In today’s technologically-driven society, terabytes of data are being generated every day. Businesses have information about their customers, suppliers, products, subscribers and everyone else they have interaction with. Traditionally, business intelligence has been helping firms analyse their historical data. However, tables turned when Data Analytics gave the power to predict events and suggest actions. What to do with that information, and how to mine it for trends, insights and predictors of future behavior, has increasingly become a key driver for a successful business. Due to its potential, the past few years have witnessed a phenomenal growth in the reach of data analytics. Big Data Analytics is basically looking for two types of people – those who can channelise large amount of information and those who can translate business problems to analytical problems, while the ability to communicate remains intrinsic to both roles. According to a report on Big Data from research firm McKinsey & Company, it is estimated that there will be a shortfall of approximately 200,000 analysts who have the indepth skills necessary to interpret Big Data by 2018. Data Analytics professionals are needed across domains like marketing, sales, customer relationship management, operations and in all sectors research, government organisations, healthcare, services, manufacturing, airlines, ecommerce, banking and financial services, technology or even sports.
As more and more businesses and government organisations across the world are going to put their faith in data-driven decisions, a plethora of roles are emerging in this – such as Internet of Things (IoT) architect, marketing technologist, technology broker and chief data officer apart from the in demand roles like Data Scientists, Data Engineers, Big Data Analysts, Data Strategist, Data Architect, Data Visualization Analyst, Data Quality Manager etc. The domain of analytics is thus going to be immensely lucrative for young professionals with the right skills, aptitude and attitude. Recent Industry salary reports indicate that there is 32% increase in demand with people having Analytics qualifications over and above degrees in IT or business administration or even doctorates (2016) and data scientists earn more than CA’s & engineers. A welltrained business analyst is going to be a much sought-after professional in the foreseeable future.
Vision & Mission
Our Vision is to empower people by providing accessible, quality education to enhance employability and transform lives. By 2025 we aim to be the top ranked education institute providing industry relevant skills; we will achieve this by: • Committing to quality, Innovative practices and customer focus Being the best-in-class and becoming the Brand of Choice for all stakeholders Establishing relevant global alliances with education institutes and corporates To be a socially responsible organisation working towards upliftment of society through education.
Our Values
Integrity and Honesty Excellence and Empowerment Innovation and Self-renewal Ownership and Responsibility People Centric
The BRIDGE Edge
Collaboration with Northwestern University, one of the top
universities in the world, and their leading Analytics program. Curriculum has been designed jointly by Northwestern University faculty, using inputs from industry practitioners in the Analytics domain 2. Successful students receive a certificate jointly from Northwestern University and Bridge 3. Faculty teaching the courses comprises Analytics experts from leading organisations, bringing industry examples and perspective to the program, along with academics from both Northwestern University and Bridge School of Management 4. Comprehensive coverage of the underlying statistical concepts, modeling techniques and applicability to real-life scenarios, providing a very robust foundation for a career in Business Analytics 5. Familiarity with commonly used software in Analytics such as R®, SAS® and Tableau® 6. Focus on building Business Communication and Soft skills, alongside the technical training, which is essential for effective working in the business world
Dedicated Placement Services
Bridge School of Management is committed towards providing students with access to the best Analytics jobs in the country. Through its extensive ties with the industry, Bridge has an established network of organisations that it works with, all of which are exciting places for our PBA graduates to work in. In the event that a student would like to go through the placement process at the end of the program, there are intensive interview support sessions held, to prepare the student for the job-interview process. Every attempt is made to understand a student’s aspirations and provide the student with suitable opportunities. Bridge School gets you ready for your career transformation by providing comprehensive placement services like:1. Individual career coaching 2. Professional Resume Writing Team 3. Business Culture training and workshops 4. Interview Workshops 5. Internship Preparation 6. Identify the relevant opportunities/job descriptions 7. Provide personal job consulting on specific opportunity 8. Share employer-specific information & presentations 9. Follow up & share feedback during interview cycle