Ashok Ag­gar­wal, Chair­man and Manag­ing Di­rec­tor, HPM Chem­i­cals & Fer­til­iz­ers Ltd.

Business Sphere - - CONTENTS - By Deepak Khat­tar,Chief of News Bu­reau and also of Manoshi Sinha

Higher the growth of pop­u­la­tion, higher the de­mand for food! But area of land for cul­ti­va­tion is the same. In fact, it has de­creased over time ow­ing to ur­ban­iza­tion. Fur­ther­more, dwin­dling soil fer­til­ity, lack of nu­tri­ents in soil, and pests af­fect not only the liveli­hood of farm­ers but also lead to low crop pro­duc­tion. Chem­i­cal for­mu­la­tions and fer­til­iz­ers are the only so­lu­tion! These sub­stances give nu­tri­tion to the crops and en­hance their growth be­sides fa­cil­i­tat­ing their tol­er­ance against pests, in­sects and dis­eases. HPM Chem­i­cals & Fer­til­iz­ers Ltd. has been ben­e­fit­ing farm­ers and aid­ing in im­proved crop yields for over 42 years now.

Head­quar­tered in Delhi, the ISO 9001: 2008, ISO14001: 2004 and BS OHSAS 18001:2007 cer­ti­fied con­glom­er­ate has branches in 26 lo­ca­tions and a pres­ence in 20 prov­inces and 22 coun­tries across 3 con­ti­nents. 45,000 re­tail­ers and 20 lo­cal ware­houses across the coun­try fa­cil­i­tate fast and easy dis­tri­bu­tion and de­liv­ery of prod­ucts. What started with for­mu­lat­ing en­vi­ron­men­tal friendly old mol­e­cules like BHC, DDT, etc. pro­vid­ing farm­ers the safest tech­nol­ogy blos­somed into a lead­ing agri­in­put provider in In­dia in a short span of time. To­day HPM is a house­hold name in ru­ral In­dia. “We are the nu­mero uno in terms of qual­ity, the 5th in prof­itabil­ity, and 20th in turnover in our seg­ment in In­dia. Our prod­ucts, num­ber­ing 190 dif­fer­ent types, which is the widest ar­ray in our in­dus­try seg­ment, are epit­o­mes of su­perla­tive qual­ity and in­no­va­tion. We are at par with global play­ers,” says the dy­namic Mr. Ashok Ag­gar­wal, Chair­man and Manag­ing Di­rec­tor. It was the early 1970’s. And an­other en­tre­pre­neur was born in the chem­i­cal and fer­til­izer in­dus­try orb. A dream nur­tured and given shape un­der the in­den­ta­tion of HPM Chem­i­cals & Fer­til­iz­ers that would turn into an em­pire in later years! He was Shri Kis­han Dass Ag­gar­wal. With five broth­ers

join­ing the fam­ily busi­ness, there was no look­ing back. The col­lec­tive hard work of the Ag­gar­wal broth­ers boosted the very essence of the firm. Ex­cept Mr. Ashok Ag­gar­wal (who joined in 1974), the other broth­ers ven­tured into their re­spec­tive fields of in­ter­est. Mr. Ashok Ag­gar­wal has been in­stru­men­tal in pro­pel­ling the growth story of HPM, turn­ing the group into one of the lead­ing play­ers at the in­ter­na­tional level. He now re­grets the sep­a­ra­tion of Dr. Nikhil Ag­gar­wal from the or­ga­ni­za­tion but is in full happy spir­its to take HPM to next level of pros­per­ity.

Prod­ucts and So­lu­tions:

• House­hold and Industrial Chem­i­cals: SU­PER IMIDA (Imi­da­chor­prid 30.5%) SC Ter­miti­cide, TRISUL 20 EC (Chlor­py­riphos 20 EC) for pest con­trol, HISTAR (Bifen­thrin 10% SC) in­sec­ti­cide and ter­miti­cide, TER­MI­NA­TOR 50 EC (Chlor­py­riphos 50 %) Ter­mitic ide, DE­CENT (D.D.V.P.76%) Fu­mi­gant, Knock­down Su­per (Lam­da­cy­halothrin 5% EC) for pest con­trol, Toofan (Chlor­py­riphos 16% + Al­phamethrin 1%) In­sec­ti­cide, Hin­dol Dust (Chlor­py­riphos 1.5% DP) for gar­den pest con­trol, Garud (Glyphosate 41% SL) for weed con­trol, etc. HPM has gen­er­ated a turnover of a mind bog­gling Rs. 520 crore in 2016 fis­cal. “Three years down the line, I shall shove our group to be amongst the top five from the cur­rent 20th po­si­tion in terms of turnover in our in­dus­try seg­ment. Our turnover shall ex­ceed Rs. 1000 crore,” ut­ters an enig­matic Ms. Ta­pasya Goel, Ex­ec­u­tive Di­rec­tor. A Com­merce grad­u­ate, Ms Goel is backed by 10 years of ex­pe­ri­ence in the jew­ellery in­dus­try with hands-on knowl­edge on interior de­sign­ing prior to join­ing HPM. For any prod­uct man­u­fac­tur­ing or­ga­ni­za­tion, re­search and devel­op­ment is a fun­da­men­tal as­pect for in­tro­duc­ing in­no­va­tive and re­sult-ori­ented so­lu­tions. And de­vel­op­ing an in­no­va­tive mol­e­cule to an ef­fec­tive and safe prod­uct takes years of ef­fort. HPM has a ded­i­cated in-house R&D unit, han­dled by a team of R&D ex­perts, chemists, and sci­en­tists who are well versed in dif­fer­ent sub­jects of study rang­ing from Tox­i­col­ogy , mi­cro­bi­ol­ogy to nan­otech­nol­ogy, agron­omy, and more. It is equipped with ad­vanced tools and tech­no­log­i­cal fa­cil­i­ties in­clud­ing HPLC, GLC, FTIR, AAS, Spec­trom­e­ter, Karl Fisher, Vis­come­ter, Po­larime­ter, etc. The team is in­volved in con­tin­u­ous re­search ac­tiv­i­ties di­rected to­wards in­tro­duc­ing new for­mu­la­tions, im­prov­ing qual­ity of prod­ucts, innovate so­lu­tions based on cur­rent and emerg­ing farm­ing trends. They are closely con­nected with farm­ers, un­der­stand­ing their re­quire­ments. “We in­vest 2% of our net profit on R&D ev­ery year. What we spend on R&D are but an in­vest­ment that ben­e­fits the cause of agri­cul­ture and fa­cil­i­tate our suc­cess,” says an ebul­lient Ms. Goel.

Com­pet­i­tive Ad­van­tages

• 190 dif­fer­ent types of prod­ucts

• Over 100 units sold ev­ery


• 3 ad­vanced pro­duc­tion units spread over 20715 sqm

• Ben­e­fited over 7 lakh vil­lages

• Pan-In­dia pres­ence; branches in 26 lo­ca­tions

• 45,000 plus re­tail­ers across In­dia

• Over 5000 dis­tri­bu­tion net­works

• 20 lo­cal ware­houses

• Pres­ence in 20 prov­inces in In­dia and 22 coun­tries • 100% re­ten­tion of clients

• Work­force strength of 1000 peo­ple

• 95% plus timely de­liv­ery

• In­flu­enc­ing 90% of In­dian agri­cul­ture

• Reg­u­lar ed­u­ca­tion of farm­ers through sem­i­nars/ work­shops.

“We have the largest tech­ni­cal fa­cil­i­ties in In­dia. We pro­vide tech­ni­cal ser­vices to clients based in other coun­tries. Our con­sis­tent growth, year af­ter year, sub­stan­ti­ates the trust our clients have on us,” says Mr. Ag­gar­wal.

Top 10 B2B Customer

Upl Ltd. Bharat Group. Mahin­dra & Mahin­dra Ltd. Crys­tal Crop Pro­tec­tion Pvt Ltd. Dhanuka Agritech Ltd. Par­i­jat In­dus­tries Pvt. Ltd. In­sec­ti­cides (In­dia) Ltd. Megh­mani In­dus­tries Lim­ited Wil­lowood Chem­i­cals P.Ltd Her­anba In­dus­tries Ltd. HPM has been in the good books of their clients ever since their in­cep­tion. Over the years, the con­glom­er­ate has been de­liv­er­ing ex­cel­lence in all spheres of their ac­tiv­i­ties, right from prod­uct man­u­fac­tur­ing, customer ser­vice to gover­nance, and in­no­va­tion. This is cor­rob­o­rated by their con­stant growth, trust of clients, 100% client re­ten­tion, hon­ors and recog­ni­tions awarded by gov­ern­ment and pri­vate agen­cies. Few of the awards that HPM has been hon­ored with worth men­tion­ing are Udyog Bharti Award in 2004 con­ferred by In­dian Achiever Fo­rum, Bharatiya Udyog Ratna Award in 2005 by In­dian Eco­nomic Devel­op­ment & Re­search As­so­ci­a­tion, to name a few. A Chi­nese jour­nal­ist has ranked HPM 20th in AgroPages. “In­dia is an emerg­ing econ­omy. The chem­i­cals and fer­til­iz­ers in­dus­try has been wit­ness­ing rapid growth with more and more farm­ers ben­e­fited over the years,” ut­ters a can­did Mr. Ag­gar­wal.


• Crop Care Fed­er­a­tion of In­dia (CCFI)

• As­so­ci­ated Cham­bers of Com­merce and In­dus­try of In­dia (ASSOCHAM)

• Pes­ti­cide Man­u­fac­tur­ers & For­mu­la­tion As­so­ci­a­tion Of In­dia (PMFI)

• CHEMEXCIL In­dia • Fed­er­a­tion of In­dian Ex­port Or­ga­ni­za­tions (FIEO)

• Con­fed­er­a­tion Of In­dian In­dus­try (CII)

• In­dian As­so­ci­a­tion of Plant Growth Prod­ucts.

HPM Chem­i­cals & Fer­til­iz­ers is equipped with three mul­ti­dis­ci­plinary man­u­fac­tur­ing units at Jammu & Kash­mir (Samba) and Ra­jasthan (Khuskhera) in­clud­ing a colos­sal ware­house at Lud­hi­ana. All units, cer­ti­fied with ISO 9001:2008, ISO14001:2004 & BS OHSAS 18001:2007 ac­cred­i­ta­tions, share a com­bined space of 20715 sqm. The units are equipped with req­ui­site ad­vanced ma­chines and fa­cil­i­ties in com­pli­ance to en­vi­ron­men­tal norms and safety pa­ram­e­ters. The HPM tech­ni­cal plant has a pro­duc­tion ca­pac­ity of 3000 MTA of ac­tive in­gre­di­ents. A clean and con­tam­i­na­tion-free mi­lieu around is war­ranted by its En­vi­ron­ment Man­age­ment Sys­tem as per ISO14001:2004 norms. HPM is also geared up to re­duce the emis­sion of CO2 into the en­vi­ron­ment. A sta­teof-the-art IT in­fra­struc­ture, fea­tured with fu­tur­is­tic scal­a­bil­ity and com­pris­ing of lat­est servers, com­put­ers, ad­vanced net­work­ing equip­ment, soft­ware and state of the art SAP-ERP is well in place. It com­ple­ments the ef­fi­ciency and ac­cu­racy of the en­tire work process, from pro­cure­ment of raw ma­te­ri­als to fi­nal pro­duc­tion and de­liv­ery. “Our com­pany is us­ing the world’s best ERP i.e. SAP since 2005. We are go­ing to upgrade our en­tire op­er­a­tions to SAP’s lat­est soft­ware S/4 HANA within next 3-4 months. This will be a mile­stone to­wards the growth of the or­ga­ni­za­tion and we will be able to help our cus­tomers in bet­ter ways,” says Ms. Goel. A team strength of 1000 peo­ple is the ver­te­bral col­umn of the group. While 200 pro­fes­sion­als are ded­i­cated to sales and mar­ket­ing, 600 on board cater to 7 lakh vil­lages. HPM in­ducts both fresher and se­nior level pro­fes­sion­als. The tech­ni­cal team com­prises solely of se­nior level ex­pe­ri­enced tech­ni­cians and en­gi­neers. The staff at HPM works in a con­ge­nial en­vi­ron­ment, avail­ing a plethora of ben­e­fits. Max­i­mum re­ten­tion of staff since in­cep­tion has deemed HPM as one of the most re­spected com­pa­nies in their in­dus­try turf.

As part of cor­po­rate so­cial re­spon­si­bil­ity, HPM is in­volved in sev­eral projects re­lated to:

• Plan­ta­tion of trees,

con­tribut­ing to­wards cre­ation of a green world

• Or­ga­niz­ing of free health check-up and med­i­cal camps at ru­ral ar­eas

• Ed­u­ca­tion cam­paigns for all age groups to im­prove literacy in In­dia

• Con­duct­ing of sem­i­nars and work­shops on aware­ness about agro chem­i­cals and their use

• Ru­ral san­i­ta­tion cam­paigns for domi­ciles around industrial prov­inces.

HPM caters di­rectly to farm­ers through their net­work of deal­ers, dis­trib­u­tors, and re­tail­ers pan In­dia. Over 7 lakh vil­lages in 598 dis­tricts have ben­e­fited from their prod­ucts and so­lu­tions. With 4000 plus dis­trib­u­tors, 16000 deal­ers and 45000 re­tail­ers in­clud­ing 4 cen­tral ware­houses and over 20 ware­houses across In­dia, HPM leaves no stone un­turned to reach farm­ers to fa­cil­i­tate high and qual­ity crop yields. House­holds and industrial houses have ben­e­fited us­ing in­sec­ti­cides, ter­miti­cides, and pes­ti­cides from HPM. The group ex­ports their prod­ucts to clients based in 22 coun­tries across the globe. Ma­jor ex­port mar­kets in­clude Taiwan, Nepal, Malaysia, Sri Lanka, Egypt, Jor­dan, Le­banon, Morocco, Tan­za­nia, Zam­bia, to name a few. Mr. Ag­gar­wal is up­beat about the in­tro­duc­tion of GST. He be­lieves im­ple­men­ta­tion of GST will fa­cil­i­tate smooth run­ning of the busi­ness cy­cle and ben­e­fit ev­ery­one in­volved in­clud­ing end cus­tomers. Mr. Ag­gar­wal owes the suc­cess of his group to a blend of hard work, team ef­fort, sac­ri­fice, and des­tiny. Ac­cord­ing to him, those who work for HPM have a bright fu­ture ahead. “We are plan­ning to in­tro­duce bio prod­ucts un­der the name of ‘Bio­cide’. We in­tro­duce two to three mol­e­cules ev­ery year. Our fungi­cides, weed­i­cides, and in­sec­ti­cides are crop friendly and en­vi­ron­ment friendly. Our ob­jec­tive at HPM is to help farm­ers im­prove their crop yields,” winds up the mag­netic Mr. Ag­gar­wal.

MEE Tech­ni­cal Plant

Tech­ni­cal Plant Team

HPM Tech­ni­cal Plant & Of­fice

Ashok Ag­gar­wal with Awards

Ms. Ta­pasya Goel, Ex­ec­u­tive Di­rec­tor

HPM Tech­ni­cal Plant & Of­fice

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