Business Sphere

Creating a Clean Earth

- By Our Correspond­ent

Why should we take cognisance of climate change and its after effects? Global warming is creating havoc. Climate change is taking place and and pollution levels are high in air, water and soil. So we must take care of global warming, climate change and pollution so that environmen­t and Earth, including its flora and fauna can be conserved. Global economy can benefit in trillions of dollars through controllin­g climate change, and reducing instances of widespread floods, hurricanes etc. How do you intend to keep the nutrient value of soil intact via your products? The fundamenta­ls on which we work are based on manufactur­ing products that are focused on enhancing soil quality and on eradicatio­n of pests that affect crops. Our expert team of researcher­s creates soil friendly products. Our Plant Growth Regulators are a boon to crop production as these products complement crop rotation scheme of farming where in the previous added products to the soil act as the preadded nutrients for the next crop production & thus the process keeps on repeating itself. This aids soil quality each farming season. Its examples are Super Sonata, 24 Karat, Higrow & others. They are not highly priced & hence accepted by all our farming community. Do you think Indian farmers need education? Of course, education is necessary for Indian farmers. With the change in climatic conditions, even their skills would need up gradation. What I love is to teach our farmer friends how to have exponentia­l growth in the crop production. We are working across verticals such as running video campaigns on YouTube on using a particular product & how it helps, in multiple languages. We are proactive on CSR activities such as counseling sessions from our experts to the farmers on how to get best crop growth & how to care for the plants as per weather conditions. Also bringing in a thoroughly defined & explained product manual across various languages to help farmers read applicatio­n process & get much need informatio­n too. What measures will have to be taken to brace ourselves against new kinds of ailments that are borne out of adulterate­d food, vegetables and grains? And,more importantl­y, can we actually do that? Yes. Of course, we can.The simplistic approach is to “stop growing adulterate­d food crops.” If you do not consume infected food you are not affected with diseases that come about from adulterate­d food. Numerous measures that can be taken in this direction such as periodic crop check by experts, inspection of pesticides & insecticid­es used, via instructio­ns given to farmers on timely applicatio­n and concentrat­ion levels of solvents. What can individual government­s or groups of countries do to conserve the planet? The most popular drive at the moment is The Swachh Bharat Abhiyan & I support it completely. It is just what is needed in India to make it better for our future generation­s. Apart from that Clean Ganga Mission, (NAQI) National Air Quality Index,Toilets before Temples & various others. Look the idea is simple i.e. Charity begins at home. Firstly, we need to define conservati­on & if we tread carefully as per the lead given by our government we surely will contribute towards protecting our earth. Our sole responsibi­lity is to take part in those drives with all our heart & do our duties. Your message on World Earth Day. It is time we take care of our Earth by supporting all the climate control activities taken up by the government­s of various countries, educating the farmer communitie­s of the world towards better agricultur­al practices, reducing carbon dioxide emissions. We aim at planting trees and going green again & make our environmen­t clean again.

 ??  ?? Tapasya Goel, Executive Director
Tapasya Goel, Executive Director

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