Baby can’t you see, the beach is calling!
AirAsia and AirAsia X announced today a special 3-day only promotional campaign to all destinations dubbed #AirAsiaDanceToFly. This campaign was inspired by one of AirAsia X's cabin crews, Assraf Nasir, who became an overnight online sensation after a dancing video of him onboard an empty A330 aircraft went viral across the globe. A video of Assraf Nasir mimicking Britney Spears's ‘Toxic’ music video in an aircraft has received worldwide media attention recently with over 13 million views on the social media platforms and was reported by CNN, BBC World, Fox News, CBS New York, Huffington Post, Mashable as well as many more local and international media. Benyamin Ismail, Chief Executive Officer of AirAsia X Berhad says, “Fun is in our DNA! All our staff who we refer to as Allstars are encouraged to have fun and be themselves. We hope that all our guests will catch this contagious fun spirit onboard and grab the low fares we offer in this special promo to fly with our fun crews! We are so proud of our talented cabin crew Assraf. The world has enjoyed his sassy video and now it’s your turn to show us your moves.” Fares from as low as RM499* are now available for booking on airasia. com and AirAsia mobile app from now until 2 April 2017 for travel from now until 30 Sep 2017. In conjunction with this promotion, AirAsia X is also awarding the most creative video entry that best emulates the dance moves of its cabin crew Assraf Nasir with a pair of free flights to Honolulu, Hawaii**through
a social media contest from 3 – 9 April 2017. The public can participate in this contest by following the steps below: • Create a 15-second non-audio dance video of your own with the sassiest moves Upload the video to Instagram with the hashtag #AirAsiaDanceToFlyMY by 2359hrs (GMT+8), 9 April 2017 Tell us why you deserve to win in the caption of your submission Winner announcement will be made on AirAsia’s official social media channels • • AirAsia says hello from Kuching to Pontianak, Indonesia with daily flights! AirAsia, the world’s best low cost airline will now fly to Pontianak, Indonesia from Kuching with direct daily flights commencing on 5 June 2017. Operated exclusively by AirAsia with the flight code AK, this marks AirAsia’s 10th route from Kuching and the airline’s second route from Malaysia into Pontianak. Spencer Lee, Head of Commercial for AirAsia said, “We are excited to launch our second international flight from Kuching which will further grow our connectivity between Malaysia and Indonesia for all our guests. Pontianak offers a unique experience for travellers with it being one of the twelve cities that straddle the Equator. We are confident this new route will contribute to the five million tourists target for Sarawak this year aside from boosting the local economy and trade sector.” In celebration of the new route, travellers can look forward to all-infares from RM89* one-way which are available from now until 2 April 2017 for the travel period from 5 June 2017 to 30 September 2017. AirAsia BIG members who book during the promotion period can also earn two times (2X) AirAsia BIG Points on the base fare. Visit airasia.com or use the AirAsia mobile app on the iPhone or Android devices to enjoy the special promotional fares. As the capital city of West Kalimantan, Indonesia, Pontianak is also known as Kota Khatulistiwa (Equator City) for the being the only city in the world situated right on the Equator that divides the northern and southern hemispheres. It is famously home to the Equator Monument and biannual festivities that witness a shadowless moment twice a year. The city is known for floating restaurants on the 1,143 kilometres long Kapuas River, the most important river in the area; Taman Alun-Alun Kapuas, a popular city park along the Kapuas River that features esplanades around a monumental central fountain; the Monument Digulist that pays tribute to the struggling eleven leaders in West Kalimantan in the past; the biggest mosque in the province and the pride of the city, Masjid Mujahiddin; the Palace of Khadariyah, also known as the Palace of the Sultan of Pontianak; and many more. Visitors should also savour the special Pontianak drink that mixes aloe vera with syrup; shop for popular aloe vera products at the Pontianak Aloe Vera Centre or bring home distinctive patterned weaved cloths for a reasonable price as souvenirs; and enjoy fresh seafood at the famous
Pondok Seafood “Abang Kepiting” where diners can choose their variety of seafood to be cooked in several ways. AirAsia currently flies to nine destinations from Kuching with a total of 438 weekly flights both ways. The destinations are Miri, Sibu, Bintulu, Kota Kinabalu, Johor Bahru, Kota Bharu, Penang, Kuala Lumpur and Singapore. Aside from Kuching, AirAsia also operates direct flights from Kuala Lumpur to Pontianak since 2015.
AirAsia celebrates return to Clark Airport with maiden flight to Kalibo
AirAsia today marked its return to Clark International Airport with first flight to Kalibo departing on time at 1:35PM carrying more than 160 passengers. Philippines AirAsia CEO Captain Dexter Comendador said, “It feels so good to be back here. Today, we are re-affirming our commitment to make travel more accessible, affordable and for AirAsia to give only the best quality service that every traveller from Central and Northern Luzon deserves.” AirAsia launched commercial flights from Clark in 2012 before transferring its hub to Metro Manila following a strategic partnership with a local carrier in 2013. AirAsia has since been operating on a much larger scale from Metro Manila and has expanded its domestic and international network with flights from secondary hubs in Cebu and Kalibo. To celebrate its return to Clark, AirAsia and Clark International Airport officials led by CIAC President Alexander Cauguiran and Captain Dexter Comendador hosted a send-off ceremony at the airport for AirAsia passengers and guests. “AirAsia believes in Clark. We established our base operations here and launched commercial flights in 2012 with only two planes – and now we have a fleet of 14 jets and we are aiming to expand and grow operations here in the next five years,” Comendador said. AirAsia will also restart Clark-Davao at four times weekly on April 22 including new flights to/from Davao, Palawan, Cebu and Caticlan/ Boracay. The airline has also earlier announced expansion in Cebu with flights to Davao, Palawan, Caticlan/ Boracay commencing on April 22.
AirAsia Awarded Silver for ‘Best CSR Communications’ in Southeast Asia for its #AirAsiaMAKNA cancer awareness campaign
AirAsia’s efforts in aiding underprivileged cancer patients in Malaysia was recognised with the #AirAsiaMAKNA campaign receiving a Silver award for ‘Best CSR Communications’ at the MARKETING PR Awards 2017 gala dinner held in Singapore yesterday. The MARKETING PR Awards 2017 celebrates excellence in strategic communications and public relations across brands in Southeast Asia. Under the CSR category, ‘#AirAsiaMAKNA – A Little Change Goes A Long Way’ was acknowledged for championing cancer awareness across communities while being a responsible organisation of the society. Aireen Omar, Chief Executive Officer of AirAsia said, “#AirAsiaMAKNA is more than just a campaign. It is our long term commitment with the National Cancer Council Malaysia (MAKNA), for a cause that is very personal to all our hearts. What we aim to do with this campaign is not only continue the awareness on cancer but most importantly help patients who are in need by raising funds.” “We are humbled to receive this award and we dedicate this win to all the cancer fighters out there. We would also like to thank MAKNA for allowing us to collaborate with them on this journey. We look forward to expand the campaign further across the region, reaching out to the communities that we serve.” AirAsia and MAKNA joined forces in the fight against cancer to launch the #AsiaAsiaMAKNA campaign in 2015. Since the inception, AirAsia has successfully raised and donated more than RM650,000 via the iconic Captain and Cabin Crew t-shirt sales, Travelling Beruang Campaign and 10-cents pledge initiative. AirAsia also received a Gold Award for Social Media Category and a Silver Award for CSR Category last year at the Marketing Excellence Awards for the Travelling Beruang Campaign, a collaborative project with Media Prima, which helped create awareness about children with cancer in Malaysia and raise funds for MAKNA.
Benyamin Ismail, Chief Executive Officer of AirAsia X Berhad
Aireen Omar, Chief Executive Officer, AirAsia
Spencer Lee, Head of Commercial, AirAsia