Baby can’t you see, the beach is call­ing!

Business Sphere - - AIR ASIA - By Our Cor­re­spon­dent

AirAsia and AirAsia X an­nounced to­day a spe­cial 3-day only pro­mo­tional cam­paign to all des­ti­na­tions dubbed #AirAsi­aDanceToFly. This cam­paign was in­spired by one of AirAsia X's cabin crews, Ass­raf Nasir, who be­came an overnight on­line sen­sa­tion af­ter a danc­ing video of him on­board an empty A330 air­craft went vi­ral across the globe. A video of Ass­raf Nasir mim­ick­ing Brit­ney Spears's ‘Toxic’ mu­sic video in an air­craft has re­ceived world­wide me­dia at­ten­tion re­cently with over 13 mil­lion views on the so­cial me­dia plat­forms and was re­ported by CNN, BBC World, Fox News, CBS New York, Huff­in­g­ton Post, Mash­able as well as many more lo­cal and in­ter­na­tional me­dia. Benyamin Is­mail, Chief Ex­ec­u­tive Of­fi­cer of AirAsia X Ber­had says, “Fun is in our DNA! All our staff who we re­fer to as Al­ls­tars are en­cour­aged to have fun and be them­selves. We hope that all our guests will catch this con­ta­gious fun spirit on­board and grab the low fares we of­fer in this spe­cial promo to fly with our fun crews! We are so proud of our tal­ented cabin crew Ass­raf. The world has en­joyed his sassy video and now it’s your turn to show us your moves.” Fares from as low as RM499* are now avail­able for book­ing on airasia. com and AirAsia mo­bile app from now un­til 2 April 2017 for travel from now un­til 30 Sep 2017. In con­junc­tion with this pro­mo­tion, AirAsia X is also award­ing the most cre­ative video en­try that best em­u­lates the dance moves of its cabin crew Ass­raf Nasir with a pair of free flights to Honolulu, Hawaii**through

a so­cial me­dia con­test from 3 – 9 April 2017. The pub­lic can par­tic­i­pate in this con­test by fol­low­ing the steps be­low: • Cre­ate a 15-sec­ond non-au­dio dance video of your own with the sassi­est moves Up­load the video to In­sta­gram with the hash­tag #AirAsi­aDanceToF­lyMY by 2359hrs (GMT+8), 9 April 2017 Tell us why you de­serve to win in the cap­tion of your sub­mis­sion Win­ner an­nounce­ment will be made on AirAsia’s of­fi­cial so­cial me­dia chan­nels • • AirAsia says hello from Kuch­ing to Pon­tianak, In­done­sia with daily flights! AirAsia, the world’s best low cost air­line will now fly to Pon­tianak, In­done­sia from Kuch­ing with di­rect daily flights com­menc­ing on 5 June 2017. Op­er­ated ex­clu­sively by AirAsia with the flight code AK, this marks AirAsia’s 10th route from Kuch­ing and the air­line’s sec­ond route from Malaysia into Pon­tianak. Spencer Lee, Head of Com­mer­cial for AirAsia said, “We are ex­cited to launch our sec­ond in­ter­na­tional flight from Kuch­ing which will fur­ther grow our con­nec­tiv­ity be­tween Malaysia and In­done­sia for all our guests. Pon­tianak of­fers a unique ex­pe­ri­ence for trav­ellers with it be­ing one of the twelve cities that strad­dle the Equa­tor. We are con­fi­dent this new route will con­trib­ute to the five mil­lion tourists tar­get for Sarawak this year aside from boost­ing the lo­cal econ­omy and trade sec­tor.” In cel­e­bra­tion of the new route, trav­ellers can look for­ward to all-in­fares from RM89* one-way which are avail­able from now un­til 2 April 2017 for the travel pe­riod from 5 June 2017 to 30 Septem­ber 2017. AirAsia BIG mem­bers who book dur­ing the pro­mo­tion pe­riod can also earn two times (2X) AirAsia BIG Points on the base fare. Visit airasia.com or use the AirAsia mo­bile app on the iPhone or An­droid de­vices to en­joy the spe­cial pro­mo­tional fares. As the cap­i­tal city of West Kal­i­man­tan, In­done­sia, Pon­tianak is also known as Kota Khat­ulis­tiwa (Equa­tor City) for the be­ing the only city in the world sit­u­ated right on the Equa­tor that di­vides the north­ern and south­ern hemi­spheres. It is fa­mously home to the Equa­tor Mon­u­ment and bian­nual fes­tiv­i­ties that wit­ness a shad­ow­less mo­ment twice a year. The city is known for float­ing restau­rants on the 1,143 kilo­me­tres long Ka­puas River, the most im­por­tant river in the area; Ta­man Alun-Alun Ka­puas, a pop­u­lar city park along the Ka­puas River that features es­planades around a mon­u­men­tal cen­tral foun­tain; the Mon­u­ment Digulist that pays trib­ute to the strug­gling eleven lead­ers in West Kal­i­man­tan in the past; the big­gest mosque in the prov­ince and the pride of the city, Masjid Mu­jahid­din; the Palace of Khadariyah, also known as the Palace of the Sul­tan of Pon­tianak; and many more. Visi­tors should also savour the spe­cial Pon­tianak drink that mixes aloe vera with syrup; shop for pop­u­lar aloe vera prod­ucts at the Pon­tianak Aloe Vera Cen­tre or bring home distinc­tive pat­terned weaved cloths for a rea­son­able price as sou­venirs; and en­joy fresh seafood at the fa­mous

Pon­dok Seafood “Abang Kepit­ing” where din­ers can choose their va­ri­ety of seafood to be cooked in sev­eral ways. AirAsia cur­rently flies to nine des­ti­na­tions from Kuch­ing with a to­tal of 438 weekly flights both ways. The des­ti­na­tions are Miri, Sibu, Bin­tulu, Kota Kin­a­balu, Jo­hor Bahru, Kota Bharu, Pe­nang, Kuala Lumpur and Sin­ga­pore. Aside from Kuch­ing, AirAsia also op­er­ates di­rect flights from Kuala Lumpur to Pon­tianak since 2015.

AirAsia cel­e­brates re­turn to Clark Air­port with maiden flight to Kal­ibo

AirAsia to­day marked its re­turn to Clark In­ter­na­tional Air­port with first flight to Kal­ibo de­part­ing on time at 1:35PM car­ry­ing more than 160 pas­sen­gers. Philip­pines AirAsia CEO Cap­tain Dex­ter Comen­dador said, “It feels so good to be back here. To­day, we are re-af­firm­ing our com­mit­ment to make travel more ac­ces­si­ble, af­ford­able and for AirAsia to give only the best qual­ity ser­vice that ev­ery trav­eller from Cen­tral and North­ern Lu­zon de­serves.” AirAsia launched com­mer­cial flights from Clark in 2012 be­fore trans­fer­ring its hub to Metro Manila fol­low­ing a strate­gic part­ner­ship with a lo­cal car­rier in 2013. AirAsia has since been op­er­at­ing on a much larger scale from Metro Manila and has ex­panded its do­mes­tic and in­ter­na­tional net­work with flights from sec­ondary hubs in Cebu and Kal­ibo. To cel­e­brate its re­turn to Clark, AirAsia and Clark In­ter­na­tional Air­port of­fi­cials led by CIAC Pres­i­dent Alexan­der Cau­guiran and Cap­tain Dex­ter Comen­dador hosted a send-off cer­e­mony at the air­port for AirAsia pas­sen­gers and guests. “AirAsia be­lieves in Clark. We es­tab­lished our base op­er­a­tions here and launched com­mer­cial flights in 2012 with only two planes – and now we have a fleet of 14 jets and we are aim­ing to ex­pand and grow op­er­a­tions here in the next five years,” Comen­dador said. AirAsia will also restart Clark-Davao at four times weekly on April 22 in­clud­ing new flights to/from Davao, Palawan, Cebu and Cat­i­clan/ Bo­ra­cay. The air­line has also ear­lier an­nounced ex­pan­sion in Cebu with flights to Davao, Palawan, Cat­i­clan/ Bo­ra­cay com­menc­ing on April 22.

AirAsia Awarded Sil­ver for ‘Best CSR Com­mu­ni­ca­tions’ in South­east Asia for its #AirAsi­aMAKNA cancer aware­ness cam­paign

AirAsia’s ef­forts in aid­ing un­der­priv­i­leged cancer pa­tients in Malaysia was recog­nised with the #AirAsi­aMAKNA cam­paign re­ceiv­ing a Sil­ver award for ‘Best CSR Com­mu­ni­ca­tions’ at the MAR­KET­ING PR Awards 2017 gala din­ner held in Sin­ga­pore yes­ter­day. The MAR­KET­ING PR Awards 2017 cel­e­brates ex­cel­lence in strate­gic com­mu­ni­ca­tions and pub­lic re­la­tions across brands in South­east Asia. Un­der the CSR cat­e­gory, ‘#AirAsi­aMAKNA – A Lit­tle Change Goes A Long Way’ was ac­knowl­edged for cham­pi­oning cancer aware­ness across com­mu­ni­ties while be­ing a re­spon­si­ble or­gan­i­sa­tion of the so­ci­ety. Aireen Omar, Chief Ex­ec­u­tive Of­fi­cer of AirAsia said, “#AirAsi­aMAKNA is more than just a cam­paign. It is our long term com­mit­ment with the Na­tional Cancer Coun­cil Malaysia (MAKNA), for a cause that is very per­sonal to all our hearts. What we aim to do with this cam­paign is not only con­tinue the aware­ness on cancer but most im­por­tantly help pa­tients who are in need by rais­ing funds.” “We are hum­bled to re­ceive this award and we ded­i­cate this win to all the cancer fight­ers out there. We would also like to thank MAKNA for al­low­ing us to col­lab­o­rate with them on this jour­ney. We look for­ward to ex­pand the cam­paign fur­ther across the re­gion, reach­ing out to the com­mu­ni­ties that we serve.” AirAsia and MAKNA joined forces in the fight against cancer to launch the #Asi­aAsi­aMAKNA cam­paign in 2015. Since the in­cep­tion, AirAsia has suc­cess­fully raised and do­nated more than RM650,000 via the iconic Cap­tain and Cabin Crew t-shirt sales, Trav­el­ling Beru­ang Cam­paign and 10-cents pledge ini­tia­tive. AirAsia also re­ceived a Gold Award for So­cial Me­dia Cat­e­gory and a Sil­ver Award for CSR Cat­e­gory last year at the Mar­ket­ing Ex­cel­lence Awards for the Trav­el­ling Beru­ang Cam­paign, a col­lab­o­ra­tive pro­ject with Me­dia Prima, which helped cre­ate aware­ness about chil­dren with cancer in Malaysia and raise funds for MAKNA.

Aireen Omar, Chief Ex­ec­u­tive Of­fi­cer, AirAsia

Benyamin Is­mail, Chief Ex­ec­u­tive Of­fi­cer of AirAsia X Ber­had

Spencer Lee, Head of Com­mer­cial, AirAsia

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