The Best Price Show

Business Sphere - - CON­TENTS - By Our Cor­re­spon­dent

When you need that bridal lehenga for your big day, do you think of Chan­dani Chowk or Anju Modi’s ex­clu­sive store in the most high-end lo­cale of the city? When you plan to buy sleek cock­tail heels, do you think of a nor­mal shoe shop or the fab­u­lous col­lec­tion at Chris­tian Louboutin? If you are a brand en­thu­si­ast but also think that de­signer la­bels are not so af­ford­able, meet Delhi based Priya Lakhan­pal who is mak­ing Lux­ury Fash­ion af­ford­able for ev­ery­one through her Startup “The Best Price Show” Struck by the thought, how most top In­dian play­ers have a global ap­peal yet it is so dif­fi­cult for them to tap the mass, Priya came up with the idea of pop up stores that will travel the whole coun­try bring­ing af­ford­able lux­ury fash­ion to ev­ery­one in­clud­ing Tier 2 and Tier 3 cities. That is how The Best Price Show (TBPS) came into ex­is­tence. Priya thought that if she could unite un­der one roof the well-re­spected de­sign­ers of our coun­try, this would im­me­di­ately make avail­able an un­ri­valled range to con­sumers at “Best Price”, whilst giv­ing these seasoned play­ers a win-win busi­ness op­por­tu­nity. Priya, who holds a Bach­e­lors de­gree from Kirori Mal Col­lege says, “We are all set to travel the en­tire coun­try now tak­ing our pop up stores to lo­ca­tions like Lud­hi­ana, Jaipur,

Kan­pur, In­dore and many more” “While I de­cided to en­ter into do­mes­tic fash­ion mar­ket, I have also tried my luck in In­ter­na­tional mar­kets and hav­ing show­cased my de­signs in Dubai and Lon­don, have re­ceived ap­pre­ci­a­tion in cre­ativ­ity & busi­ness skills.” says Priya Hav­ing worked in the cor­po­rate sec­tor for over 8 years Priya un­der­stands the need for tech­nol­ogy in fash­ion in­dus­try re­ally well and has in­tro­duced the con­cept of Vir­tual Trial Rooms in her Delhi store. Vir­tual Trial Rooms help peo­ple to try on the clothes vir­tu­ally which saves a lot of time and ef­fort and makes com­par­i­son re­ally easy. The Best Price Show will also be go­ing in­ter­na­tional as per Founder Priya Lakhan­pal. “I have trav­elled 41 coun­tries and have seen the need for de­signer In­dian dresses amongst In­di­ans liv­ing abroad. We will soon be an­nounc­ing our in­ter­na­tional pop up store too” Over the past few years the num­ber of In­di­ans buy­ing de­signer wear has in­creased sub­stan­tially. With nearly 1 in 2 users on Face­book and In­sta­gram call­ing out ‘Fash­ion & Shop­ping’ as an in­ter­est, and 85 per­cent of mil­len­ni­als in­ter­ested in Fash­ion on Face­book alone, the suc­cess of TBPS should come as no sur­prise. The pen­e­tra­tion of smart­phones has in­creased over the years in In­dia and Priya is us­ing this as an ad­van­tage by mak­ing 360 de­gree videos of de­signer stores that peo­ple can watch with a VR glass. In­dian fash­ion in­dus­try is val­ued at $70 bil­lion to­day. This fig­ure is ex­pected to grow 4x to reach $30 bil­lion by 2020, and will com­prise 60-70 per­cent of the to­tal branded ap­parel mar­ket. E-com­merce only ac­counts for 4-5 per­cent of the to­tal fash­ion mar­ket. The Best Price Show ab­so­lutely knows how to take this as an ad­van­tage and bridge the gap be­tween fash­ion en­thu­si­asts and fash­ion cre­ators, be it ap­par­els, art or ac­ces­sories. And who knows if Priya, with her en­tre­pre­neur­ial and in­no­va­tive skills, takes ‘The Best Price Show’ to an­other level of heights by putting across a show on real es­tate, au­to­mo­biles, di­a­monds and what not.

Priya Lakhan­pal

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