Mod­esty, Mod­ern­iza­tion, Ma­te­ri­al­i­sa­tion, Man­age­ment

Business Sphere - - COVER STORY - By Deepak Khat­tar,Chief of News Bureau and also of Manoshi Sinha

Mod­esty, mod­ern­iza­tion, ma­te­ri­al­i­sa­tion, man­age­ment are the four cat­a­lyst for the suc­cess of Chanda Steel Works Pvt. Ltd and it stands for the same. Delhi-based and in­volved in man­u­fac­tur­ing and ex­port­ing stain­less steel uten­sils is the short and crisp re­sume of this com­pany. Ful­fill­ing the dreams of late Mr. P. L. Jain, this en­ter­prise was started by his son, Mr Satish Ku­mar Jain in the year 1990.

This firm, which was founded in its present avatar by Mr Satish K. Jain and Mr Chan­der Prakash Bararia, has its man­u­fac­tur­ing fa­cil­i­ties in Kundli. Chanda Steel is proud of the fact that their prod­ucts have won high lau­rels of praise and cred­i­bil­ity from his clients for their unique de­sign and high qual­ity. An­other ex­am­ple of this is the cov­eted State Ex­port Award which came their way in 2015-16. Ex­ports to a num­ber of coun­tries in­clud­ing the United States, United King­dom, Canada, Europe, Ja­pan, Aus­tri­alia and South Africa are his feath­ers in the cap here. One of the rea­sons which signs in the deal for Chanda Steel is that they have the Wal­mart chain of stores as one of their cus­tomers. A run-up of some of their items rolled out in­cludes kitchen ware, house ware, pet ware ,bath ac­ces­sories, cut­lery, serv­ings and ta­ble ac­ces­sories. La­belling the com­pany as “a lead­ing man­u­fac­turer and ex­porter of high qual­ity stain­less steel house ware, cut­lery and al­lied prod­ucts crafted in a va­ri­ety of styles, fin­ishes and gauges,” is an af­fa­ble and smil­ing Jain. A hall­mark fea­ture of this firm is its “ex­ten­sive growth, prod­uct in­no­va­tion and con­tin­ued qual­ity de­vel­op­ment plans.” For man­u­fac­tur­ing of steel items, the raw ma­te­rial is sourced from the Jin­dal Group and from some com­pa­nies in China. "What keeps the ball rolling and in­vig­o­rat­ing the whole at­mos­phere with pos­i­tiv­ity is that this com­pany keeps chal­leng­ing it­self and try­ing its level best to de­velop new prod­ucts and ex­pand­ing its mar­ket reach,” says Mr

Sid­dharth Bararia, who heads the mar­ket­ing arm as its di­rec­tor. The pri­mary work ethos here is “mu­tual ben­e­fit in­sist­ing on the tar­get of united and dili­gent, prac­ti­cal and cre­ative, punc­tual and ef­fi­cient,” and for this,” we are will­ing to walk hand in hand with our cus­tomers line up,” sums up Chan­der Prakash Bararia. Till now, the man­u­fac­tur­ing base is work­ing at 75 per­cent of its optimization limit. One unit for man­u­fac­tur­ing is spread over 32,000 square feet and the other is 15000 square feet in its area. The team of three is re­spon­si­ble for in­creas­ing the scope into in­ter­na­tional wa­ters, is full of charged up en­ergy and an un­end­ing vibe for sheer hard work. Now, with Mr Shreyansh Bararia and Sid­hanth bararia also hav­ing joined hands in this com­pany, the whole at­mos­phere is re­plete with youth­ful en­ergy and zest. Chanda Steel teed off the ex­ports seg­ment of this busi­ness in 1996 and by 1999 got cent per­cent en­gaged in it. In­ci­den­tally, the United States was the first coun­try they be­gan deal­ing with. Aid­ing and abet­ting him in his pro­fes­sional so­journ is his son, An­shul Jain, a BBA and MBA de­grees holder who came aboard with his fa­ther about three years ago. A fac­tor which makes the Chanda Steel beam with

pride is that “we al­ways man­age to re­tain our clients and our re­ten­tion fig­ures hinge around 90 to 100 per­cent.” For this, the prime time rea­son given is that “we pro­vide timely de­liv­ery of our con­sign­ments.” Armed with the ISO 9000:2008, SEDEX, BSCI, Wal­mart and CTPAT cer­ti­fi­ca­tions, this com­pany is home to about 200 em­ploy­ees. Of th­ese, a team of three is ded­i­cated ex­clu­sively to­wards sales and mar­ket­ing and roughly 28 con­sti­tute the ad­min­is­tra­tive arm. Other fac­tors which have helped in mak­ing Chanda Steel a name to reckon with in the mar­ket are “our qual­ity and our pric­ing phi­los­o­phy.” Chanda Steel is turn­ing in with about Rs 45 crore and an av­er­age growth rate of close to ten per­cent each year. What be­gan with an ini­tial in­vest­ment of Rs fifty to sixty lakh, is now a full grown ven­ture which spends forty to fifty lakh of ru­pees for its re­search and de­vel­op­ment ac­tiv­i­ties reg­u­larly. An un­writ­ten code of rules which has made this

com­pany able to carve out a niche for it­self is that “I am not just into mak­ing money for my­self, the driv­ing force here is client sat­is­fac­tion.” Be­ing the pres­i­dent for Bar­tan Nir­mata Sangh since the last seven to eight years and the Gen­eral Sec­re­tary for Wazir­pur Pol­lu­tion Con­trol Board are some of the achieve­ment high­lights of this able en­tre­pre­neur who aims to log in turnovers of about Rs 80 crore within the next five years. Mod­estly, Satish Jain at­tributes the rea­sons for his suc­cess to “god’s grace, team spirit and hard work.” The top line man­age­ment at Chanda Steel staunchly be­lieves that “we have no com­pe­ti­tion other than to bet­ter our own selves in this field.” In this par­tic­u­lar arena, the real scene stealer is that “we con­tin­u­ously try to bring in as many new prod­ucts into the mar­ket as is pos­si­ble.” A look at the range of prod­ucts here shows forth items like servers, tongs, bread bas­kets, salad bowls, ice buck­ets, can­is­ters, cock­tail shak­ers, com­part­ment plates and trays, plat­ters, curry dishes, lasagne grills, bak­ing trays, roast­ing and grilling trays, gravy boats, but­ter dishes, ice cream cups, soup bowls, coaster sets, nap­kin rings, egg hold­ers, sugar pots, wa­ter jugs, tum­blers, pitch­ers, salt and pep­per shak­ers, sugar dis­pensers, cof­fee con­tain­ers, pasta pots, steamer sets, bell cream­ers,

graters, juice strain­ers, juicers, potato mash­ers and their ilk. More items from this house of steel are a set of bowls, diners, serv­ing dishes and dis­play stands for pets. A fur­ther look through into this port­fo­lio here also gives men­tion to bar tool sets, wine buck­ets, bar trays, dif­fer­ent types of bowls like footed, dou­ble wall, reg­u­lar mix­ing, deep mix­ing and stain bowls; oil can, oil dis­pensers, cham­pagne bucket, ash trays, cof­fee sprin­klers, cookie and cake boxes, lid bowls, food cov­ers, tea warm­ers, ketchup bowls, and cof­fee mugs. "A very dis­tinct un­der­ly­ing thrust which runs through the R&D wing at Chanda Steel is to try to make cer­tain tasks eas­ier in the kitchen and for this we try to con­tin­u­ously de­velop newer prod­ucts,” Says Sid­dhant Bararia. As men­tioned above, this is one in­dus­try where in­no­va­tion and in­ven­tion of dif­fer­ent prod­ucts al­ways pays div­i­dends. For stamp­ing in their pres­ence in the for­eign turf, the Chanda Steel reg­u­larly par­tic­i­pate in a hand­ful of exhibitions in places like Hong Kong, Chicago, Turkey and

Frank­furt ev­ery year. This is one move which is sure to help make way for the Chanda Steel prod­uct para­phar­nelia in lands both far and near. The team who are of the view that “there is no sub­sti­tute for good hard work, also be­lieve in the magic of try­ing to ad­judge what ex­actly the client wishes for and then go ahead and give them just that.” When one is blessed with such a spirit for con­tin­u­ous search for newer ideas and means to make more in­roads into the end user base, there is very lit­tle which can stop you from at­tain­ing your dream. This is what sets Chanda Steel Works Pvt. Ltd apart from the rest of the com­pa­nies in its hori­zon of work – that is to plod on tire­lessly in search of what it is that will en­trall the client and make them opt for you amongst the oth­ers in this line. Also, when one is pow­ered up with a clear vi­sion and a trans­par­ent mis­sion state­ment so that no am­bi­gu­i­ties ex­ist within the setup, the whole run­ning of any en­ter­prise be­comes very smooth and

ef­fi­cient. This is what gives that ex­tra en­ergy and the push to work harder and with more gutso to staffers at Chanda Steel. In ad­di­tion, this com­pany has the hor­monal add on in terms of a very level headed man­age­ment which does not pull any stops when it comes to putting in ex­tra hours and ef­forts in its bid to bet­ter its spec­trum. All of which puts Chanda Steel in the league of the “top of the tops” when it comes to talk­ing in the lan­guage of steel and steel uten­sils.

Satish Ku­mar Jain, Di­rec­tor

Chan­der Prakash Bararia, Di­rec­tor

An­shul Jain, Di­rec­tor

Sid­dharth Bararia, Di­rec­tor

Sid­dhant Bararia

Satish Ku­mar Jain with Chan­der Prakash Bararia, Founder Di­rec­tors

State ex­port award given to Chanda Steel Works Pvt. Ltd. by Cab­i­net Min­is­ter Mr. Kal­raj Mishra and Mr. Vipul Goel for Ex­port per­for­mance of 2015-2016

Kundli Plant

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.