The Pres­i­dent, Shri Pranab Mukher­jee

Business Sphere - - CON­TENTS - By Our Cor­re­spon­dent

Books pub­lished in 15 In­dian lan­guages by Publi­ca­tions Di­vi­sion to en­able de­vel­op­ment of clean­li­ness habit amongst chil­dren. Shri M. Venka­iah Naidu, Min­is­ter for In­for­ma­tion & Broad­cast­ing to­day re­leased a set of books ti­tled ‘Swachh Jun­gle ki ka­hani – Dadi ki Zubani’ pub­lished by Publi­ca­tions Di­vi­sion. The books aimed at sen­si­tiz­ing and cre­at­ing aware­ness amongst chil­dren would pro­vide a fil­lip to the Prime Min­is­ter’s Swachh Bharat Ab­hiyan which has be­come a Jan An­dolan across the na­tion. The set of four books writ­ten in a sto­ry­telling for­mat by renowned chil­dren’s au­thor Dr. Madhu Pant would con­vey the mes­sage in an in­ter­est­ing man­ner through the clean Jun­gle tales. The books con­tain lot of in­ter­est­ing and eye-catch­ing il­lus­tra­tions made by young artists. The se­ries of books had been pub­lished in 15 In­dian lan­guages and would help de­velop a habit of clean­li­ness among school go­ing chil­dren. Chil­dren had been the best ‘medium’ to bring about be­havioural change in the so­ci­ety and mo­ti­vate their par­ents, rel­a­tives and friends to adopt clean­li­ness. Publi­ca­tions Di­vi­sion, a me­dia unit of Min­istry of I&B has been bring­ing out books/jour­nals on sub­jects of na­tional im­por­tance in­clud­ing Swach­hta Ab­hiyaan.

In­dian M&E in­dus­try on the cusp of strong phase of growth

Min­is­ter for In­for­ma­tion & Broad­cast­ing, Shri M Venka­iah Naidu has said the Gov­ern­ment’s ini­tia­tives like Make in In­dia, Skill In­dia and Dig­i­tal In­dia cam­paigns were clearly pos­i­tive sig­nals for new trans­for­ma­tion in­clud­ing GST which would prove to be a game changer for In­dian Me­dia and En­ter­tain­ment sec­tor, es­pe­cially the Broad­cast­ing sec­tor. The Min­is­ter stated this while in­au­gu­rat­ing the Two Day sem­i­nar or­ga­nized by Tele­com Au­thor­ity of In­dia on the oc­ca­sion of com­plet­ing two decades here to­day. Elab­o­rat­ing fur­ther, Shri Naidu men­tioned that the broad­cast­ing sec­tor in the coun­try was at the

thresh­old of en­ter­ing into new era of dig­i­tal broad­cast­ing, which would open lots of op­por­tu­ni­ties to use lat­est tech­no­log­i­cal in­no­va­tions to not only en­hance reach but also en­hance the qual­ity of the reach. The re­vival of ra­dio, the digi­ti­sa­tion of ca­ble and the free to air DTH au­di­ence growth point to the la­tent de­mand for broad­cast­ing in the In­dian mar­ket at a time when broad­cast­ing in ad­vanced mar­kets in the west is los­ing out sig­nif­i­cant space to dig­i­tal on-de­mand me­dia plat­forms. The push to­wards Dig­i­tal Ter­res­trial Tele­vi­sion (DTT) thus comes at a crit­i­cal junc­ture as Do­or­dar­shan, the pub­lic broad­caster in In­dia looks to ex­pand its DTT foot­print from the cur­rent 16 cities to an­other 44. The Min­is­ter ac­knowl­edged and ap­pre­ci­ated TRAI’s re­cent rec­om­men­da­tion on time bound im­ple­men­ta­tion of DTT in In­dia. The Min­is­ter stated that the gov­ern­ment was com­mit­ted to pro­vide an en­abling en­vi­ron­ment through var­i­ous poli­cies for the fur­ther growth of the Me­dia and En­ter­tain­ment sec­tor. The Dig­i­tal In­dia cam­paign along with the Make in In­dia cam­paign would strengthen the in­dus­tries such as video stream­ing, on­line mu­sic ser­vices and gam­ing in In­dia tak­ing ad­van­tage of the in­creased in­ter­net pen­e­tra­tion. The Min­is­ter also men­tioned that in­dige­nous man­u­fac­tur­ing of var­i­ous dig­i­tal broad­cast­ing equip­ment had taken roots un­der the ini­tia­tive of Make in In­dia and that. He urged all the stake hold­ers to en­cour­age and pro­mote in­dige­nous de­vel­op­ment of equip­ments in the coun­try. Shri Naidu stated that the gap be­tween the pre­mium Di­rect To Home (DTH) mar­ket and the low qual­ity ca­ble mar­ket, lay an op­por­tu­nity that was cur­rently be­ing tapped by the free to air (FTA) DTH plat­forms like Do­or­dar­shan’s FreeDish. With trans­par­ent on­line auc­tions al­low­ing for mar­ket based dis­cov­ery of the value of these free to air chan­nels, there was an au­di­ence rev­o­lu­tion of sorts with ru­ral au­di­ences get­ting on the FTA DTH band­wagon and con­tribut­ing for en­hanced num­ber of en­ter­tain­ment chan­nels. Speak­ing on the role of the Tele­com Reg­u­la­tory Au­thor­ity of In­dia, the Min­is­ter said that the tran­si­tion to Dig­i­tal Broad­cast­ing had posed sev­eral chal­lenges and the role of TRAI was ex­tremely cru­cial in this re­gard for over­com­ing any hur­dles that may put the tran­si­tion to newer tech­nolo­gies on a slow path. Shri Naidu con­grat­u­lated TRAI for com­plet­ing two decades of reg­u­la­tory ser­vices to the na­tion, which had con­trib­uted im­mensely to the growth of Tele­com and Broad­cast­ing sec­tors while keep­ing con­sumer pro­tec­tion in mind.

Film Pro­mo­tion Fund to pro­mote In­dian cinema in the In­ter­na­tional Film Fes­ti­vals – Pres­i­dent of In­dia

The Pres­i­dent, Shri Pranab Mukher­jee to­day con­ferred Na­tional Film awards for the year 2016 in var­i­ous cat­e­gories at the 64th Na­tional Film Awards Func­tion held at Vi­gyan Bhawan here. Min­is­ter for In­for­ma­tion & Broad­cast­ing, Shri M. Venka­iah Naidu and MoS I&B Col. Ra­jyavard­han Rathore were also present on the oc­ca­sion. Speak­ing on the oc­ca­sion, the Pres­i­dent said that the 64th Na­tional Film Awards rep­re­sented a mi­cro­cosm of In­dia which cel­e­brated

the di­ver­sity of lan­guages, cus­toms, re­li­gions and cul­ture. In­dian Cinema and its di­ver­sity con­vey un­der­ly­ing spirit of broth­er­hood, tol­er­ance, ac­cep­tance and co-ex­is­tence. The in­her­ent strength of the unity in­spite of di­ver­sity was our cul­tural her­itage which was in­her­ited through ages. While ap­pre­ci­at­ing the Gov­ern­ment’s ini­tia­tive of cre­at­ing a Film Pro­mo­tion Fund, the Pres­i­dent said that ini­tia­tive would pro­mote and mo­ti­vate tal­ented in­de­pen­dent film­mak­ers to pro­mote their work across the globe in var­i­ous In­ter­na­tional Film Fes­ti­vals. The Pres­i­dent also con­ferred this year’s Dada Sa­heb Phalke award to Shri Kasi­nad­huni Viswanath, renowned film di­rec­tor and ac­tor, for his out­stand­ing con­tri­bu­tion to the growth and de­vel­op­ment of In­dian cinema. A pre­sen­ter of clas­si­cal and tra­di­tional art, mu­sic and dance, Shri K Viswanath had been a guid­ing force in the In­dian film in­dus­try. Speak­ing on the oc­ca­sion, Min­is­ter for In­for­ma­tion & Broad­cast­ing Shri M.Venka­iah Naidu said that In­dian cinema had re­mark­ably show­cased the vast rich­ness of our cul­tural di­ver­sity, our beau­ti­ful land­scapes, lan­guages and had been a great uni­fy­ing force in pro­mot­ing na t iona l in­te­gra­tion. He also called upon all the stake­hold­ers to re­flect on the cre­ative, con­struc­tive and mean­ing­ful en­gage­ment through the medium of cinema. Care and cau­tion should be taken while de­pict­ing sto­ries of tragedy. Shri Naidu while com­ple­ment­ing the film in­dus­try stated that they had set their mind on de­liv­er­ing ex­cel­lence and pro­mot­ing so­ci­etal val­ues. The film in­dus­try should join hands to fa­cil­i­tate mis­sion MODI (Mak­ing of De­vel­oped In­dia) due to the strong in­flu­ence of cinema on our so­ci­ety and its val­ues. He men­tioned that the movies that had won the awards fo­cus on a va­ri­ety of is­sues and themes rang­ing from dis­crim­i­na­tion, love, his­tor­i­cal re­la­tion­ships and rel­e­vant so­cial chal­lenges. He added that the Na­tional Film Awards show­cases our ca­pac­ity to set stan­dards and to rec­og­nize the ef­forts of In­dian film­mak­ers and artists who achieve high of. Speak­ing about the Films as a medium of com­mu­ni­ca­tion, Shri Naidu said that it was the most beau­ti­ful form of ex­pres­sion that en­com­passed a mul­ti­tude of vis­ual arts such as mu­sic, dance and drama. It was also a medium through which con­tem­po­rary so­cio- eco­nomic, po­lit­i­cal and cul­tural is­sues of in­di­vid­u­als and so­ci­ety are show­cased. The lan­guage of cinema is a uni­ver­sal one. It has been a pow­er­ful tool to reach out to peo­ple tran­scend­ing the bound­aries in so­ci­ety. Shri Naidu also con­grat­u­lated the jury chair­per­sons and their teams who have brought out the best of In­dian cinema un­der one roof. The Fea­ture Film Cen­tral panel was headed by Shri Priyadar­shan, an em­i­nent Film film­maker pop­u­larly known for his Malay­alam movie Kanchivaram. The Chair­per­son for Non – Fea­ture Film Jury was Shri Raju Mishra while the Chair­per­son for Writ­ing Jury was Ms. Bhawana So­maaya. The Most Film Friendly State award jury was chaired by Shri Radha Kr­ishna Ja­gar­la­mudi, a pop­u­lar Di­rec­tor in Tel­ugu film in­dus­try.

Some of the prom­i­nent win­ners in var­i­ous cat­e­gories for this year Na­tional Film Awards in­cluded Kasaav in Best Fea­ture Film cat­e­gory and Fire­flies in the Abyss in the NonFea­ture Film Cat­e­gory. Ms. Sonam Kapoor was awarded Spe­cial Men­tion Award in the Fea­ture Films Cat­e­gory for her role in the movie Neerja. Movies in the lan­guages other than those spec­i­fied in the VIII Sched­ule of the con­sti­tu­tion in the fea­ture Film cat­e­gories were also awarded. The award for the best Mo­ran Film was given to Haan­duk while best Tulu film was given to Madipu. Best Film Critic award was given to G. Dhanan­jayan for his in depth anal­y­sis on a wide range of top­ics such as film gen­res, brands, new strate­gies in movie watch­ing, tax­a­tion im­pact and ticket pric­ing. Spe­cial Men­tion Award was given to the K.P. Jayashankar and An­jali Mon­teiro for the book ‘A fly in the Curry’. Best Book on Cinema award was given to ‘Lata- Sur Gatha’ au­thored by Yatin­dra Mishra. Spe­cial Jury Award in the Fea­ture cat­e­gory was given to Mo­han­lal for his mas­tery in deal­ing with char­ac­ters of var­i­ous shades with un­par­al­lel act­ing bril­liance. Spe­cial Jury Award in the Non-Fea­ture cat­e­gory was given to ‘The Cinema Trav­ellers’. This year a new cat­e­gory ‘Best on-lo­ca­tion Sound Recordist’ in the Non-Fea­ture Film sec­tion of the Na­tional Film Awards was also in­tro­duced. The state of Ut­tar Pradesh was awarded the Most Film Friendly State award for im­ple­ment­ing a unique film pol­icy.

The Pres­i­dent, Shri Pranab Mukher­jee

M. Venka­iah Naidu, Min­is­ter for In­for­ma­tion & Broad­cast­ing

Col. Ra­j­vard­han Rathore, (Retd.), AVSM Union Min­siter of State for In­for­ma­tion and Broad­cast­ing

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