V. K. Mittal, Managing Director, Cenlub Industries Ltd.
It says a lot about any company if its products or services have a monopoly in their market niche. Such is the content space occupied by Cenlub Industries Ltd. Founded by Mittals in 1977, literally from “scratch,” this firm has grown into a business entity with a turnover of Rs 36 crore in 2016-17. Involved in lubrication systems, this unit has flowered from a very small scale one room start up into a full functional one which has clients like NTPC, BHEL, Hitachi, Siemens, Delhi Metro, Forbes, Escorts, Welspun, Godrej, ACC Ltd., Jindal Steel & Power, BMM Cements, Toshiba, and Indian Railways. Proudly speaking of the fact that “we are number one in quality,” Mittal also preens about “the 90 percent client retention rate which my firm tolls.” Clocking in 90 percent staff retention as well, this manufacturer has three production plants – one each in Bangalore, Rajkot and Faridabad. Mr Mittal, aided and abetted by his sons, Ansh and Aman, claims that one of the feathers in his cap is “100 percent timely delivery of our lineup.” Incidentally, eight to ten percent of the output at Cenlub is exported to countries like South America, Dubai, Africa, Philippines and Indonesia. The manufacturing setup at Cenlub is ISO 9001 certified and presently is logging in 70 percent of the total utilisation of its resources. This company is armed with a total workforce of around 200 people, and about twelve of these are dedicated towards sales and marketing. The Cenlub network is spread over eighteen offices and their primetime USP is “that our technical background is very strong.” Mittal, who sincerely believes that “it is sheer hardwork and the good God’s grace coupled with technical competency which has made us what we are,” also extolls on the awards which they have bagged. These include the Udyog Ratan Award
in 2009 from the Indian Institute of economic studies, the FIE Foundation award at Imtex 1986 exhibition, and the Business Sphere award in 2008 for being the most respected and number one company in the field of lubrication systems in India. Cenlub, in essence, is well known for designing and manufacturing of heavyduty grease systems, oil recirculation systems, light duty oil systems, mobile fluid grease applicators and single point lubricators. In all, the lubrication systems available here are categorised into four segments: machine lubrication systems, plant lubrication systems, vehicle chassis lubrication systems and miscellaneous systems for chain conveyors, furnaces, wind turbines, lifts and escalators and cranes. With such a widespread spectrum of products up its anvil, this firm is in the right position to lubricate anything right from steel mills, power plants and sugar plants to truck chassis, machine tools, railways and ships. The governing motto at Cenlub “cost, quality and commitment.” As per the affable Mittal, “our quest for excellence is powered by innovative engineering and goodquality execution of contracts and projects. This is done via continuous technology improvement by our high performance team which takes pride in being able to offer zero friction machines and plants.” The company invests about three to four percent of its total turnover in research and development activities. Also, the main ambition here is to grow into a Rs 100 crore to Rs 110 crore enterprise within the coming half decade. For the ongoing financial year, the forecast is to turn in with about Rs 44 crore. Currently, Cenlub is registering a growth rate of about fifteen to twenty percent annually. The wish list of the Mittals comprises making an entry into the wind turbine lubrication segment and to increase their exports related work. When you have already garnered a big box of accolades in your kitty like Cenlub has, it is just a matter of continuing with the tradition of excellence which will fetch desired results and rising bottom-lines.
V. K. Mittal, Managing Director (sitting) with Ansh Mittal