U. K. Gupta,
Chairman & Managing Director, Holostick
Holostik is a part of its parent organisation, Holostik group. The group came into inception in 1978 with the sole intention, vision and impulsion of one man, Mr. U.K. Gupta to create a world with ‘No Compromises.’ Till date, it runs on the same unshakable principles and solid values that have anchored the organisation tightly. Mr. U.K. Gupta is the proverbial think-tank leading the Holostik Group for 40 years. With his surprising vigour and commitment, he has taken the company to unmatched heights and standards. He revolutionised the hologram and anti-counterfeiting industry within a span of 26 years
through Holostik which came into existence in 1991. Under his able and visionary leadership, Holostik Group has consistently grown to become an established conglomerate in the global market and has marked its deep footprints in Anti-counterfeiting products and solutions through Holostik, Real Estate through Unity Softech, Aroma Chemicals and Essential Oils through United Multichem, Packaging business through United Services and Logistics Solutions through United Warehousing. Holostik has always been the undisputed and unequivocal leader in providing anticounterfeiting products and solutions. The company has come a long way and evolved in terms of products, technologies and solutions. The company is driven by its extraordinary professional team who work together to ensure the accomplishments of their services and taking the company to unmatched heights. The company not only serves the Indian territories but has been globally acclaimed for its products. It is catering to the needs of 75+ countries on the planet and has built a family of 10,000+ satisfied customers. With a work force of 750+ members and five state-of-the-art manufacturing facilities at Rudrapur (2), Greater Noida, Chennai, Kolkata, Holostik has become the largest manufacturer of holograms. The company has a wide horizon with 12 offices at strategic locations viz Delhi, Mumbai, Haridwar, Lucknow, Ahmedabad, Indore, Pune, Bengaluru, Chennai, Hyderabad, Bhubaneshwar and Kolkata. It serves a wide variety of anti- counterfeiting products and solutions on its platter. The Anti-Counterfeiting products include Security Holograms, Security Labels, Tax/Revenue Stamps, Hot Stamping Foil, Holographic Wads, Shrink Sleeves, Security Pouches and Wide Web Films. The solutions include Authentication, Track and Trace, Supply Chain Management, Inventory Management, Marketing/Promotional Campaign, Reward Management, Warranty Management and Payment Collection. Holostik was born out of a dire need to fight counterfeiting, the problem that was giving serious businesses and genuine businessmen a run for their money. According to International Anti- Counterfeiting Coalition (IACC), Counterfeiting is a federal and state crime, involving the manufacturing or distribution of goods under someone else's name, and without their permission. Counterfeit goods are generally made from lower quality components, in an attempt to sell a cheap imitation of similar goods produced by brands consumers know and trust. According to International Chamber of Commerce, 1.7 Trillion Rupees is the estimated global economic and social impact of counterfeiting in 2015. There is a 10,000% growth in the problem of counterfeiting in the past two decades says IACC. Counterfeit goods have spread across multiple industries including apparel, accessories, automobile, education, government, banks, music, software, medications, liquor, cigarettes, consumer goods, toys and electronics. It is a parallel industry, and if you thought, what harm can a cheap counterfeit product do, well think again! The cheap price usually comes with an extremely high price which is not seen initially. Made from cheap, substandard and dangerous substitutes, counterfeits can be extremely dangerous to your safety and health. Owing to the global obsession with online shopping, counterfeits are minting money day and night. Transactions through counterfeit merchants and illegal sites can give a really hard hit to your pockets. Counterfeiting promotes child labour, trafficking, and even terrorism. Counterfeiting takes away the hardearned money and reputation of legitimate companies by selling the fake and cheap replicas of their original products. Holostik emerged against the perils counterfeiting and how! It revolutionised the world with its
‘When I began this journey, I never thought I’ll be making such a huge difference to the world. Thanks to the almighty, my Holostik family and all the wonderful clients and customers who have been an integral part in the success of Holostik. Thank you laying so much faith upon us and joining hands against counterfeiting. I consider myself just the face of the organisation, but there are thousands of hands behind this venture and initiative. We will continue legacy of delivering the best quality products and serving you with nothing but the best!,’ says U. K. Gupta.
matchless range of anti-counterfeiting tools. The company that initiated from a man who wanted to secure the world gave it the most powerful anti-counterfeiting weapons and always remained a step ahead of the counterfeiters. Holostik is a key member of reputed organisations like CRISIL, FINAT, ASPA, FICCI, ASOCHAM, IHMA, LMAI, CII, PHD Chambers and Indian Institute of Packaging. The company is also certified by some of the highest certifications of its fields like IBA, OHSAS, AGMARK, ISMS, DMF, CRISIL, QMS, EMS etc. Holostik has earned a lot of awards and honours from FINAT, ASPA, IHMA, INC, LMAI etc. There is a strong thread that is responsible for making Holostik the company it is today. In a span of 26 years, they have attained the unachievable all because of one thing—research and development. R&D is the heartbeat of Holostik. They believe in the power of research and their extensive research gives them a leading edge over others. Holostik invests heavily in the research processes and creates new technologies with the help of its R&D team. Their R&D activities are focused on the development of first-in-class holographic products and solutions which are efficient in combating duplicity and counterfeiting. The R&D teams have an eye for detail and creative thought processes leading to the creation of nothing but the best! They ensure up-gradation of technologies from time-to-time and keeping pace with market trends and industrial standards. With counterfeiting making its footprints deeper and marking its presence everywhere, the solutions to combat it have not only become necessary but mandatory. This is where the role of authentication technologies comes in. Product authentication’s role is to ensure that a given product is genuine or counterfeit. The product authentication process during the entire supply chain should be exemplary as manually it is very difficult to identify a counterfeit. The initial point of automated nondestructive product authentication is to insert a special security feature into products like barcode, QR code, serial numbers etc. Product authentication can take place at single piece or at pallet formation or at higher aggregated levels also. As every product has different security requirements, therefore different solutions are needed to secure different products. Holostik’s authentication technologies can be categorised into Overt, Covert, Forensic or Digital and can be broadly applied in the three main areas of Anti-tampering, Anti-counterfeiting and Track and Trace technologies. The company uses special features and techniques like security inks, serial numbers, raster films, covert laser readable features, taggants, talking pen, scratches, e-beam and dot matrix origination and dot matrix technology. These technologies are extremely difficult to copy or imitate and are prepared using expensive and updated machines and soft wares and are operated by experts of this domain. There are still a lot of companies that have not understood the importance of securing their products using anti-counterfeiting products and solutions. Not their fault, nobody realises the importance till they are badly hit by these spurious acts. And honestly, the recovery of brand image and profit revenues take years to get normal after the hard-hit. Many companies, organisations, governments and educational institutions have switched to securing their products, solutions, documents, Id-cards, currencies with Holostik’s products, solutions and authentication technologies. The company understands and appreciates the efforts that goes to make a brand popular and reap benefits out of it and therefore urges every company; irrespective of its size to safeguard their products and make them counterfeit-proof. Holostik believes that they are here to make significant contribution in the industry and provide inimitable security solutions and aims to integrate innovation and technology to protect the value of their partners’ brands and in the process, create a more secure world.
The company not just builds anti-counterfeiting products and solutions; but cutting-edge technology driven by the best minds in innovation and using their state-of-the-art technologies. Owing to this, Holostik has made, managed and retained its impressive list of clienteles in all the sectors including Pharmaceutical, Agriculture, Automobiles, Electronics, FMCG, Alcoholic beverages, Tobacco, Education etc.