Women in men’s world - A chang­ing out­look

Business Sphere - - WOMEN IN THE MEN'S WORLD - By Our Cor­re­spon­dent

ive a girl the right shoes, and she can con­quer the world'- Bette Mi­dler While the di­a­logue around women em­pow­er­ment, gen­der equal­ity and di­ver­sity has been do­ing the rounds of the cor­po­rate cor­ri­dors for some time, there is still a huge gap that ex­ists when one deep dives into some of the pro­fes­sions that have tra­di­tion­ally been dom­i­nated by men such as en­gi­neer­ing, fi­nance, man­u­fac­tur­ing and real es­tate to name a few. Re­search done on the gen­der di­ver­sity clearly in­di­cates that, more of­ten than not com­pa­nies with higher rep­re­sen­ta­tion from women in its lead­er­ship po­si­tions tend to per­form bet­ter on wide range of per­for­mance met­rics. How­ever, the real es­tate in­dus­try in In­dia is a prime ex­am­ple of largely a male dom­i­nated area con­sid­er­ing that many busi­nesses are fam­ily run and usu­ally the reigns are ex­pected to be passed on to the sons of the fam­ily. Other key fac­tors like na­ture of work, long hours on site, deal­ing with con­trac­tors and work­ers be­came tra­di­tion­ally male dom­i­nated which in turn led in­vest­ment side to fol­low a sim­i­lar trend. With sig­nif­i­cant growth ex­pected in the in­dus­try through in­creased in­vest­ment from in­ter­na­tional play­ers in the mar­ket, lim­it­ing the sec­tor to only one seg­ment of the population con­fines avail­able re­sources and tal­ent base that is cru­cial to take the sec­tor for­ward. Hence the next wave in the tal­ent pool prompts the in­clu­sion of more women in the sec­tor. Mod­ern women to­day are push­ing the en­ve­lope when it comes to break­ing stereo­types by mak­ing in­roads into male dom­i­nated in­dus­tries and carv­ing a niche for them­selves. While the IT and ser­vices in­dus­try are steadily see­ing an in­crease in the num­ber of women work­ing due to an in­clu­sive work­place cul­ture and equal op­por­tu­ni­ties, pro­gres­sive gov­ern­ment poli­cies like ma­ter­nity leave of 26 weeks and re­sum­ing work are also cre­at­ing a con­ducive en­vi­ron­ment for women to meet their fam­ily obli­ga­tions while at the same time be­ing par­tic­i­pa­tive in the eco­nomic growth of their fam­i­lies and the coun­try. Women, in var­i­ous seg­ments of the sec­tor, have proven to be more ef­fec­tive than men due to var­i­ous in­her­ent qual­i­ties. The pri­mary one be­ing that women are bet­ter lis­ten­ers than men which is crit­i­cal when comes to man­ag­ing em­ploy­ees and other stake­hold­ers. Women are also known to fare bet­ter at con­sen­sus build­ing as they fol­low a more par­tic­i­pa­tive ap­proach as op­posed to one way com­mu­ni­ca­tion for solv­ing busi­ness prob­lems. One can wit­ness a grow­ing tribe of women es­pe­cially in cus­tomer in­ter­ac­tion roles like sales, mar­ket­ing and CRM. Al­to­gether, women work­force bring in a unique com­bi­na­tion of

Amar­jit Bak­shi, Man­ag­ing Direc­tor of Cen­tral Park

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