Mak­ing Tourism Every­body’s Busi­ness

Business Sphere - - TOURISM - By Our Cor­re­spon­dent

Tourism sec­tor is one of the largest em­ploy­ment gen­er­a­tors in In­dia and en­cour­ages in­clu­sive growth of the lessad­van­taged sec­tions of the so­ci­ety. One of the ob­jec­tive of the Pary­atan Parv is to spread the aware­ness about tourism as a ma­jor en­gine of eco­nomic growth and harness its di­rect and mul­ti­plier ef­fect on em­ploy­ment and poverty erad­i­ca­tion in a sus­tain­able man­ner by ac­tive par­tic­i­pa­tion of all seg­ments of the so­ci­ety. The core theme of Pary­atan Parv is ‘Tourism for All’ as it is the en­deav­our to as­so­ciate ev­ery sec­tion of the so­ci­ety and all stake­hold­ers both in or­gan­ised and un­or­gan­ised sec­tor for devel­op­ing and pro­mot­ing tourism in the Coun­try. Dur­ing the Pary­atan Parv, sen­si­ti­za­tion pro­grammes, skill de­vel­op­ment pro­grammes and train­ing pro­grammes are be­ing or­gan­ised to in­cul­cate ap­pro­pri­ate tourism traits and knowl­edge amongst the ser­vice providers to en­able them to act / work as Tourist Fa­cil­i­ta­tors. Young men and women are be­ing trained acts as cat­a­lyst/ re­source per­sons in turn for sim­i­lar ef­fort. To grad­u­ally work to­wards a tourism-sen­si­tive cit­i­zenry for col­lege go­ing stu­dents in­clud­ing those en­rolled with youth as­so­ci­a­tions and or­gan­i­sa­tions. By cre­at­ing aware­ness among the lo­cal com­mu­ni­ties about the im­por­tance of tourism for them in terms of in­crease in source of in­come, im­proved liv­ing stan­dards and over­all de­vel­op­ment of the area, pro­mote lo­cal arts, cul­tural, hand­i­crafts, cui­sine etc. to gen­er­ate liveli­hoods. Since the hospi­tal­ity in­dus­try is fac­ing a chal­lenge of sup­ply of trained man­power, the Pary­atan Parv of­fers an op­por­tu­nity to the peo­ple who are di­rectly or in­di­rectly as­so­ci­ated with busi­ness of tourism to up­grade them­selves and be part pf the in­dus­try in some way. To en­sure that the ef­forts put up dur­ing the Pary­atan Parv should not get di­luted, the mis­sion of the Min­istry of Tourism, there­fore, is not only to sup­ply skilled hands as re­quired by the Sec­tor but to also up­grade / cer­tify the skills of the ex­ist­ing ser­vice providers to re­duce the skill gap. The Min­istry of Tourism has put in place a strat­egy to re­duce the skill gap in the Sec­tor, in­clud­ing sanc­tion of in­sti­tu­tional in­fra­struc­ture and launch of short du­ra­tion train­ing pro­grammes for cre­at­ing em­ploy­able skills. Two flag­ship schemes of the Min­istry of Tourism, Swadesh Dar­shan and Prasad although fo­cuses on In­fra­struc­ture de­vel­op­ment of the cir­cuits and sites, the salient fea­ture of these schemes is com­pre­hen­sive de­vel­op­ment of tourism which in­cludes cre­at­ing em­ploy­ment op­por­tu­ni­ties through ac­tive par­tic­i­pa­tion of lo­cal com­mu­ni­ties in a sus­tain­able and in­clu­sive man­ner through de­vel­op­ment of a “Re­spon­si­ble Tourism” ini­tia­tive. Day 13 of Pary­atan Parv across the coun­try High­light of day thir­teen was a

Alphons Kan­nan­thanam, Min­is­ter of State (In­de­pen­dent Charge) Tourism

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