Surinder Singh Narula,
Founder Director Speed Air Logistics Pvt. Ltd.
Managing to retain clients is not something every company can stake a claim to. Very few are those who can achieve this feat. Needless to say, these chosen few manage to do quite well for themselves. By a happy coincidence, Speed Air Logistic Pvt. Ltd. is one firm which manages a ninety-five percent client retention rate. Says Mr. Surinder Singh Narula, founder, of this company, “We have a run- up of clients including Samsung, Panasonic, Jindal Steels, Whirlpool, Livguard, ITC Group, Xerox India, Alniche Life sciences, Max Group and Apollo Munich.” This company, established in 2008, was set up with an initial investment of about five to ten lakh rupees. It is primarily engaged in warehousing, and cargo dealing work. The turnover for the year 2017-18 was about Rs 10 crore. Happily enough, this was a big jump from Rs five crores grossings during previous year. Working on Pan-India Speed Air Logistics has branches in Noida, Faridabad, Mumbai, Kolkata, Ludhiana, Lucknow, Panipat, Delhi, and Gurgaon, Pune, Bhubaneswar, Bangalore, Ahmedabad. Having the ISO 9001: 2015certification,which ensures a certain level of quality in the work conducted here. So also, this fifty-employee company manages retention of ninety percent of its staffers. Says Mr. Narula with a hint of pride in his voice, “we have a family-like atmosphere in our premises at all times.” He adds, “we have primarily dedicated services and ensure time-bound deliveries to our customers.
In addition, we make our schedules as per the requirements of the clients and even manage sameday delivery at most times whenever required.” The other USP is the online tracking system which enables a customer to ensure tracking the delivery of their products at any time during the transit. The company has a 7,000 square feet warehouse at Rangpuri and this is equipped with foolproof security arrangements and CCTV. As per Mr. Narula, “our vision and goal is to touch Rs. fifty crore mark by 2023. Along with this dream, we also aspire to open up fifty offices in the country within the same time period as well.” Pipes in Mr. Manmeet Singh, director of the firm (he oversees the operations and administration departments), “our entire success scorecard goes to team work, sheer hard work, personal involvement in each and every matter and family support.” Interestingly enough, this firm works on the baseline of ‘DIGITAL INDIA, DIGITAL SPEED’. So also, its powers-that-be maintained that “we are confident and committed to manage and effectively serve be your supply chain management and distribution solution partners.” The chief values which stem and helm all work around here is “to be the best in what we do,” “no compromises on honesty and integrity,” and also “to work in a manner which must result in a win-win situation for everyone involved, of course keeping in mind the interest of the clients” One of the main aspirations of Mr Surinder Singh Narula is to “be listed as one of the top ten logistics companies of India in the coming years.” If this were not enough, the vitamin pill for Speed Air Logistic Pvt. Ltd. is “to become the most admired logistics service provider in the whole nation.” The mainline vibe which powers up action at this company is that “our client is our partner and we believe in working in close co-ordination with them. No matter what the business is, or what the cargo needs are, our approach and positive attitude is to provide complete customer satisfaction by offering responsive and tailored solutions to achieve the best possible outcomes at the least possible costs.” For this, “our company establishes the long term business relations with reliability, focus, and professionalism. We also aim to be the first choice for overseas customers by ensuring total trust via the means of direct communication with the management at all points.” The value-added services coming from this house of quality and commitment include cargo movements through weather-proof containerized vehicles for safe delivery; risk coverage of goods through marine insurance; and customer service assistance at all zones. However, the mainline work here is inclusive of transportation of heavy and small shipments via road/air/rail; full truck load; special/ extra acknowledgements; delivery above ground floor; godown to godown transportation; packing/ unpacking of goods at the customer premises. Express services and even international work (involving courier services internationally) come within the work purview of this company. In short, the work gambit here involves air freight forwarding transportation, ocean freight forwarding, charter services, customs clearance, packaging solutions, trade compliance, cargo insurance, and inventory management. As is obvious, Speed Air Logistics Pvt. Ltd., when viewed in an overall manner, seems a very efficient, work-oriented, and committed kind of player when it comes to warehousing and transportation arenas. It would come as no surprise, if its entire list of aspirations and the plans in the pipeline and those in the blueprint stage come true, pretty much as is portended.