Harbhajan Singh, Chairman
Supermac Industries (India) Ltd.
Hard work is the one mantra for success that always pays dividends. All manufacturers, sales personnel, service personnel, et al swear by this chant. Likewise, so does Mr. Jasvinder Singh, managing director, Supermac Industries (India) Ltd. He strongly believes that there is no substitute for good old hard work. Says Mr. Singh, “we have very good after sales services and make it a point to understand the requirements of the customer to the very hilt. In addition, it is extremely important to be honest with oneself as well as with the others that one deals with. A company can achieve big-time credits and notch up success stories if these criteria are adequately met up with.” This company, involved in producing extrusion machines since 1974, does this kind of work for different precision applications. Having set sail with Mr. Harbhajan Singh and Mr. Kamarjit Singh and joined by their son Jasvinder Singh and Baljinder Singh respectively , this company in today’s times caters to industries in the cable sector like optical fiber, power, house wiring control cables and medical lines. It has a product profile comprising a vast segment of items comprising extruders, crossheads, caterpillars, capstans, screws and barrels, take-ups and payoffs. Proudly preens Mr. Singh, “as a specialist in proffering customized and cutting-edge solutions, The company offers the complete turn key solutions for extrusion lines for : Insulation and Sheathing line for Building wire, Auto wire and Control cables Insulation and Sheathing lines for
Power cables Insulation lines and sheathing lines for Optical fiber cables CCV lines for medium and high
voltage power cables Our firm has made a niche for itself in its arena of operations of the worldwide community of cable manufacturers. Right from the time of its inception, innovation has been the driving narrative here. Time and again, this company has set industry milestones in this segment. A strongly motivated sales team along with a very mature product line-up has played their respective roles in giving the company a cutting edge in its market. Supermac Industries, which has three production facilities in Manesar and in the national capital, has a total area of more than 100,000 square feet under its belt. Believed to be the only firm in India to have in-house panel making, automation and testing amenities in one facility, this company has other credible achievements up its sleeve as well. Having the coveted ISO 9001-2018 certification in its cap of accolades and the CE mark for quality too, helps this company is establishing a fool-proof reputation in its brigand of work lineup. Supermac Industries has setup a state-of-theart technical demonstration center in Malaysia. Here, the primary purpose is to give a live demo of its various works and products and to put forth localized services for the east-Asian markets. With this unit, the company has managed to fortify its presence in Thailand, Vietnam, Philippines, Indonesia, and Malaysia. So also, its collaboration with SIMPACKS of the United States, a highly specialized coiling machine producer, has helped give it a more flavorful standing.
Due to this tie-up, the company now is able to provide end to end solutions including extrusion, coiling, boxing, and packaging et al to wire manufacturers in India and elsewhere. Lining up exports to 23 countries in all is one of the highlight factors in the company profile of Supermac Industries (India) Ltd. Timely delivery, a factor which “we manage to achieve more than 90% of the time” is one of the outstanding achievements here. The high value products the company is known for are well serviced as mentioned before and thus the clients are assured of good working conditions from them and feel no fear in using them to the core. Staffed by more than 125 people on its payroll, Mr. Singh is happy to pronounce that “we have a very high employee retention rate and make it a point to treat them as our own family members.” Working with a vision and a motto of expansion as its primary forte, this company is set to go down in the annals of the history of its niche area as a force to contend with. However, Mr. Singh has one major pet peeve. The portals, even the nationalized ones, setup for this manufacturing arena, are very slow. This is one area that needs stringent beefing up. This very amicable enterprise head honcho opines that “each day is a new learning experience for each one of us. We should take every new day which dawns as an opportunity for growing and learning newer values and skills.” Having such a mature view is just one of the things that give Mr. Singh and his company the wisdom to do good work. Which, in turn, is a quality well worth having while heading a unit as successful and as enterprising as Supermac Industries (India) Ltd.