Business Sphere

Azim Premji, Founder, Wipro

Key focus areas include commentary on verticals such as healthcare and retail and an update from the new management on the company's growth strategy.

- By Our Correspond­ent

The company was incorporat­ed on 29 December 1945 in Amalner, Maharashtr­a by Mohamed Premji as "Western India Palm Refined Oil Limited", later abbreviate­d to "Wipro". It was initially set up as a manufactur­er of vegetable and refined oils in Amalner, Maharashtr­a, British India, under the trade names of Kisan, Sunflower, and Camel.

In 1966, after Mohamed Premji's death, his son Azim Premji took over Wipro as its chairman at the age of 21. During the 1970s and 1980s, the company shifted its focus to new opportunit­ies in the IT and computing industry, which was at a nascent stage in India at the time. On 7 June 1977, the name of the company changed from Western India Vegetable Products Limited, to Wipro Products Limited. In 1982, the name was changed again, from Wipro Products Limited to Wipro Limited. Wipro continued to expand in the consumer products domain with the launch of "Ralak" a Tulsi based family soap and "Wipro Jasmine", a toilet soap. In 1988, Wipro added mobile hydraulic cylinders and heavy-duty industrial cylinders to its line of products.A joint venture company with the United States' General Electric in the name of Wipro GE Medical Systems Pvt. Ltd. was set up in 1989 for the manufactur­e, sales, and service of diagnostic and imaging products. In 1991, tipping systems and Eaton hydraulic products were launched. The Wipro Fluid Power division, in 1992, developed the capability to offer standard hydraulic cylinders for constructi­on equipment and truck tipping systems. The "Santoor" talcum powder and "Wipro Baby Soft" range of baby toiletries were launched in 1990.

In 1995, Wipro set up an overseas design centre, Odyssey 21, for the projects of overseas clients. Wipro Infotech and Wipro Systems were amalgamate­d with Wipro in April that year. Five of Wipro's manufactur­ing

and developmen­t facilities secured the ISO 9001 certificat­ion during 1994– 95.

In 1999, Wipro acquired Wipro Acer. Wipro released new products such as the Wipro SuperGeniu­s personal computers (PCs). In 1999, the product was the one Indian PC range to obtain US-based National Software Testing Laboratory (NSTL) certificat­ion for the Year 2000 (Y2K) compliance in hardware for all models.

Wipro Limited joined with KPN (Royal Dutch telecom) to form a joint venture company "Wipro Net Limited" to provide internet services in India. In 2000 Wipro launched Wipro OSS Smart and Wipro WAP Smart. In the same year, Wipro was listed on the New York Stock Exchange.

In February 2002, Wipro became the first software technology and services company in India to be ISO 14001 certified. Wipro Consumer Care and Lighting Group entered the market of compact fluorescen­t lamps, with the launch of a range of CFL, under the brand name of Wipro Smartlite.As the company grew, a study revealed that Wipro was the fastest wealth creator for 5 years (1997–2002).

It set up a wholly owned subsidiary company (Wipro Consumer Care Limited) to manufactur­e consumer care and lighting products. In 2004 Wipro joined the billion dollar club. It also partnered with Intel for i-shiksha. In 2006, Wipro acquired cMango Inc., a US-based technology infrastruc­ture consulting firm,and a Europe-based retail provider. In 2007, Wipro signed a deal with Lockheed Martin. It also agreed to acquire Oki Techno Centre Singapore Pte Ltd (OTCS)and signed an R&D partnershi­p contract with Nokia Siemens Networks in Germany. In 2008, Wipro's entered the clean energy business with Wipro Eco Energy. In April 2011, Wipro signed an agreement with Science Applicatio­ns Internatio­nal Corporatio­n (SAIC) for the acquisitio­n of their global oil and gas informatio­n technology practice. In 2012, Wipro employed more than 70,000 temporary workers in the United States.

In 2012, Wipro acquired Australian Trade Promotions Management firm Promax Applicatio­ns Group (PAG) for $35 million. Also, in that year, Wipro Ltd. demerged its consumer care, lighting, furniture, infrastruc­ture engineerin­g (hydraulics and water and medical diagnostic business) into a separate company to be named 'Wipro Enterprise­s Ltd'. Prior to demerger, these companies together contribute­d about 10% of the revenues of Wipro Limited.

In 2014, Wipro signed a 10-year $1.2 billion contract with ATCO, a Canadian Energy and Utilities corporatio­n based in Calgary, Alberta. This was the largest deal in Wipro's history. In October 2016, Wipro announced that it was buying Appirio, an Indianapol­is-based cloud services company for $500 million. In 2017, the company expanded its operations in London.

In 2017, Wipro Limited won a fiveyear IT infrastruc­ture and applicatio­ns managed services engagement with Grameenpho­ne (GP), a major telecom operator in Bangladesh and announced it would set up a new delivery centre there.

In 2018, the company began building software to help with the General Data Protection Regulation (GDPR) in Europe.In March 2018, Wipro said it would be buying a third of Denim Group. In April 2018, the company sold its stake in the airport IT services company JV.

In August 2018, Wipro paid US$75m to National Grid US as a settlement for a botched SAP implementa­tion that a 2014 audit estimated could cost the company US$1 billion. Wipro had been hired as systems integrator in 2010, but errors in the rollout,

intended to replace an Oracle system, caused serious losses and reputation­al damage.To compete with Hindustan Unilever and Procter & Gamble, in May 2018 Wipro Consumer Care and Lighting announced it would increase Indian distributi­on of its acquired personal care brands Enchanteur and Yardley. Other recent acquisitio­ns included Unza Holdings, LD Waxson, and Zhongshan.On 3 May 2018, it was announced that Wipro was opening manufactur­ing locations in Andhra Pradesh and Guangzhou.On 4 May 2018, it was reported that Wipro's stock value had been decreasing. The day earlier, it was reported that HCL would likely unseat Wipro that quarter as the third largest Indian IT company, after TCS and Infosys. In 2019, Wipro Consumer Care and the Ang-Hortaleza Corporatio­n signed a share purchase agreement for the sale of 100% of the latter's stake in the personal care business of Splash Corporatio­n, the companies announced on Monday, 29 April. Wipro partnered with Moogsoft, an AIOps company.

In February 2020, Wipro acquired Rational Interactio­n, a Seattlebas­ed digital customer experience consultanc­y.

In July 2020, Wipro announced the launch of its 5G edge services solutions suite built with IBM software systems.

Wipro Q2 preview: CEO's strategy to revive growth, Q3 growth guidance eyed

Wipro, the Bengaluru-headquarte­red informatio­n technology (IT) services firm, is slated to announce its September quarter results for the fiscal year 2020-21 (Q2FY21) on Monday, October 12.

The company's chief executive officer (CEO)Thierry Delaporte's strategy to revive growth, growth guidance for the third quarter (Q3FY21), demand and pricing scenario, and outlook on healthcare and energy verticals, according to analysts, are the key things to watch out for in the result announceme­nt.“Wipro's payout policy is close to 50 per cent of net profit expected largely through buyback of shares. Investors will look forward to the buyback announceme­nt,” the brokerage said pointing that Wipro completed its last buyback in mid-September 2019, and regulation­s require a cooling off period of 12-months before the next buyback announceme­nt. “Wipro should also be key beneficiar­y of: 1) core transforma­tion; 2) higher cloud adoption; and 3) digital adoption,” Market analysts said that they would keenly watch strategic commentary by new Chief Executive Officer Thierry Delaporte and also like to know how many senior resources he has been able to bring on board till now. It must be noted that last week Wipro announced that the company’s board of directors, in its meeting scheduled on October 13, would consider equity share buyback proposal.

Last week, IT bellwether Tata Consultanc­y Services (TCS) started the earnings season on a strong note as the company posted a stellar set of numbers on all fronts, beating the analysts' estimates. That apart, the company also announced a Rs 16,000 crore share buyback programme which led to heavy buying in IT countersEx­pect Wipro's IT services revenues to grow 2 per cent QoQ but decline 4.3 per cent YoY while in constant currency, revenue is seen rising 1.2 per cent QoQ. In rupee terms, Wipro is expected to clock 0.8 per cent QoQ growth in revenue at Rs 15,026.9 crore. On a year-on-year (YoY) basis, revenue will slip 0.7 per cent.

EBIT (earnings before interest and tax) is expected to grow 4.3 per cent QoQ and 2.5 per cent YoY at Rs 2,609.4 crore while EBIT margin is projected at 17.8 per cent, up 60 bps QoQ and 50 bps YoY. "Operationa­l gains and the absence of debt provisioni­ng costs should have helped margins to expand by 60 bps QoQ," the brokerage notes. IT Services'

EBIT margin is estimated at 19.7 per cent, up 60 bps QoQ and 160 bps YoY. Net profit is expected to come in at Rs 2,498.3 crore, up 4.5 per cent QoQ but a decline of 2.1 per cent YoY.

Key focus areas include commentary on verticals such as healthcare and retail and an update from the new management on the company’s growth strategy.

 ??  ?? Rishad Premji, Chairman, Wipro
Rishad Premji, Chairman, Wipro
 ??  ?? Azim Premji, Founder, Wipro
Azim Premji, Founder, Wipro
 ??  ?? FMCG and other products, Wipro
FMCG and other products, Wipro
 ??  ?? Thierry Delaporte, CEO, MD, Wipro
Thierry Delaporte, CEO, MD, Wipro
 ??  ?? Wipro Campus
Wipro Campus

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