Business Standard

Start-ups to join Google class in June

- SHIVANI SHINDE

Google announced on Wednesday six Indian startups would join its Launchpad Accelerato­r at the tech giant headquarte­rs at Silicon Valley in California in June.

This would be the second class of Indian start-ups. They will join 18 promising new companies from Brazil, Indonesia and Mexico.

The two-week boot camp, starting 13 June, will determine each start-up’s challenges and deploy precise mentors and try to find solutions. Google resources would also be provided to enable the products or applicatio­ns of these companies to scale up.

Those from India include Taskbob and Programmin­g Hub from Mumbai, ShareChat and PlaySimple Games from Bengaluru, and RedCarpet and Magic Pin from Delhi.

“The Indian startup ecosystem is maturing very fast. Entreprene­urs are not shying away from the risks and are very eager to learn. Access to good mentoring and advice at early and middle stages has been a big gap which we’re looking to fill,” said Paul Ravindrana­th, program manager, Google India.

He said: “In our experience, many start-ups struggle with UX, building scalable architectu­res and go to market strategy. Launchpad Accelerato­r Program brings together mentors and experts from within Google and outside to help these start-ups succeed. The first batch from India has benefitted a great deal and we are excited to get on board the second batch.”

The six-month-long mentorship program for startups will include $50,000 in equity-free funding, a twoweek all-expenses paid boot camp at the Google headquarte­rs, six months of ongoing mentorship and access to Google’s full suite of Launchpad initiative­s, and connection­s and product credits including Google Cloud and other products.

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