DHL partners Hero ISL as associate sponsor

Global logistics major DHL has extended its association with IMG Reliance and Star India promoted Hero Indian Super League. The eight-team football tournament, which is in its third year, will kick off on October 1 with DHL as one of the associate sponsors. It had partnered the league last year, too, but as a logistics partner. Estimated spends on the association are in the range of ~8-10 crore.