QUIZ

1

Charles Lutwidge Dodgson (Lewis Carroll) penned a parody of HW Longfellow’s well-known poem “Hiawatha” in the 1850s. In his parody he glorified a particular product which he used. Name the brand

2

A particular brand’s short movie production house inspired the Cannes International Advertising Festival to create the Titanium Lion. It honours creative ideas that point to a new direction for the industry and redefine the creative landscape. Name the brand and the title of the short film.

3

This company founded by three brothers in a three-door garage in a European nation is posing a challenge to Tesla Motors. Automotive giants are making a beeline to their factory. They call themselves as “E-Mobility Maniacs”. Name it.

4

What is the term to describe new media watchdogs — bloggers who spend their days surfing the Net, challenging and fact-checking traditional media?

5

The founder of this Chinese company, born in a farming family, had been running his own businesses since his teenage. He started with a photo studio with his indigenous equipment, ran a business that recovered valuable metals from discarded equipment, a refrigerator component company and then got on to motorcycle manufacturing. Name the person and his current company.

6

This innovative product born out of shortages or embargos during the World War II was invented in Germany. Whey and apple pomace were two of its key ingredients. Its branding was the result of a brainstorming session that started with head of the company exhorting his team to “use their imagination”.

7

The history of this company can be traced to the urge for self-reliance, felt by independent India. Jawaharlal Nehru persuaded industrialist Raghunandan Saran to enter __ manufacturing. In 1948, this company was born. Identify it?

8

Which brand is claiming to be the Best in Next Class?

9

What is the term used to describe the practice of acquiring a company mainly for its talent rather than product?

10

Whose logo is this and what does it stand for?