Business Standard

Domino’s will use robots for pizza delivery in Europe

- JEREMY KAHN 29 March BLOOMBERG

Starship Technologi­es, the Londonbase­d company that has created sixwheeled self-driving delivery robots, will begin taking customers Domino’s pizzas in Germany and the Netherland­s.

Starship, launched in July 2014 by two former Skype co-founders, Ahti Heinla and Janus Friis, will whisk pizzas to customers’ doors if they live within a one-mile radius of certain Dominos pizza shops in “select German and Dutch cities,” the company said in a statement.

Domino’s Pizza Enterprise­s Ltd, the world’s largest franchise licence owner of Domino’s Pizza, with operations in markets across Asia and Europe, has formed a group called Domino’s Robotic Unit to oversee the project.

Domino’s has tested ground-based autonomous vehicles for pizza delivery in Australia and New Zealand in 2016. In November it also delivered a pizza —periperi chicken— by drone in New Zealand.

“With our growth plans over the next five to 10 years, we simply won’t have enough delivery drivers if we do not look to add to our fleet through initiative­s such as this,” Domino’s Pizza Enterprise­s Chief Executive Officer Don Meij said in a statement.

Starship’s battery-powered robot is designed to operate autonomous­ly on sidewalks, not roads, and has a maximum speed of four miles per hour carrying loads up to 20 pounds. Its cargo hold, which customers unlock with a code sent to their mobile phones, is insulated and the pizzas will also be placed inside a special hot or cold bag similar to the ones used for motorcycle-based deliveries.

“Dependent on size, we can carry up to eight pizzas on a delivery or a variety of combinatio­ns of pizzas, sides and cold drinks or dessert products,” the company said.

Starship is already delivering food orders for Just Eat Plc in London, in the upmarket neighborho­od of Greenwich. It also has partnershi­ps for food, grocery and parcel deliveries with Postmates, DoorDash, Hermes Parcel Delivery Service, Swiss Post and Wolt in the US, UK, Germany, Switzerlan­d and Estonia.

Mercedes-Benz Vans, a unit of Daimler AG, invested $17.2 million in Starship in January. Mercedes-Benz has created prototype vans that could serve as a kind of “mothership” or logistics hub for a small fleet of autonomous sidewalk drones like Starship’s. These vans could one day be self-driving too.

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