Business Standard

BMW to be Birla group's premium vehicle partner

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German luxury carmaker BMW Group on Thursday announced a partnershi­p with Aditya Birla Group under which it would supply premium vehicles to the Indian business house's global operations. BMW Group would be the preferred premium mobility supplier for Aditya Birla Group across 50 countries and about 70 companies internatio­nally, the company said. Besides India, the agreement would cover countries such as Italy, Spain, Switzerlan­d, Belgium, Germany, Austria, France and the UK, where Aditya Birla Group has operations, it added. As part of the pact, BMW will offer privileges on its products such as preferenti­al pricing, customised financial services and aftersales support to Aditya Birla Group.

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