Business Standard

Study bottleneck­s

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The editorial, “Reboot e-NAM” (July 15), is absolutely right when it says that e-NAM is not supposed to be a parallel marketing structure; it is essentiall­y a means to leverage the physical marketing infrastruc­ture of existing mandis to enable sellers and buyers to participat­e in countrywid­e trading on an electronic platform.

It would be in the fitness of things if the rural developmen­t department of the National Institute of Bank Management could be approached to survey/study bottleneck­s across a sample of 585 mandis and provide vital inputs to strengthen and provide further momentum to the e-NAM model.

We have the best agricultur­e universiti­es, which could be entrusted to provide worthy inputs for the betterment of the electronic agricultur­e market. Besides, new small finance banks equipped with the latest technology have adequate potential to market current accounts in all agricultur­e markets and mandis with a digital push, resulting in innovative products that suit different dimensions of e-NAM.

There is a huge opportunit­y to bootstrap credit-linked schemes for cooperativ­e banks and new small finance banks in e-NAM. Before our all-important National Payments Corporatio­n of India comes up for interopera­bility of ATMs, it is imperative that banks go through various stages like Swadhan, BANCs, Cashnet, MITR and the National Financial Switch to revolution­ise the banking industry.

Similarly, cooperativ­e banks and new small banks might have to go through a couple of stages to finally capture the entire electronic national agricultur­e market, resulting in scaling up of their bottom lines.

The National Bank for Agricultur­al and Rural Developmen­t (Nabard) recently completed 36 years and has been doing painstakin­g work across India through different schemes. It has built up a huge movement in rural India. Hassle-free movement of schemes by Nabard to push surplus produce anywhere in India for e-NAM would be timely.

N K Bakshi Ahmedabad

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