Business Standard

Is Bajaj Auto’s weak Q1 a one-off?

Net profit down 19.5%; operating profit margin at 7-year low; firm sees domestic volume pick-up in Sept quarter

- RAM PRASAD SAHU Mumbai, 21 July With inputs from Shubham Parashar

Bajaj Auto’s June quarter results were below estimates, especially on the operating profit margin level, as lower volume growth and higher costs dented overall performanc­e. Even so, the stock closed lower by only 0.2 per cent on Thursday, indicating the Street is taking cues from the one-off events of the past three-four months. Hope of better performanc­e in the coming quarters and a good export showing also helped. Weak home volumes Led by a 23 per cent fall in domestic volumes due to the disruption caused by transition to BS-IV emission norms, as well as the new goods and services tax (GST), overall sales volumes fell nearly 11 per cent over a year to 888,000 units. This dented revenue, which fell five per cent yearon-year to ~5,442 crore but came higher than expected, largely due to export performanc­e and realisatio­ns.

Realisatio­ns (up six per cent) improved due to a superior product mix and price increases on account of BS-IV motorcycle­s, and helped stem the fall in revenue to an extent. Higher raw material cost and increase in excise duty (expiry of tax benefits at the Pantnagar unit), however, led to a 20 per cent fall in operating profit. Operating profit margin fell 324 basis points year-on-year to 17.2 per cent, its lowest at the consolidat­ed level in nine quarters. A poor operating performanc­e led to a 19.5 per cent year-on-year fall in the reported net profit to ~837 crore. The decline cushioned by higher other income which was up 21 per cent.

The transition to GST also meant the company had to compensate dealers by ~32 crore for losses incurred since local taxes were not eligible for a set-off.

The company had lost to the competitio­n in the March quarter, with sales of its lower priced BS-III products much higher than the BS-IV complying vehicles. Further, higher wholesale volumes in the March quarter for the sector led to lower demand over the first two months of the June quarter, impacting overall volume for the industry. Bajaj Auto’s domestic motorcycle market share thus dipped from 18 per cent in FY17 to about 14 per cent at the end of June.

The company says restocking, introducti­on of new variants and sales promotion should help it improve in the September quarter. Analysts at HDFC Securities expect volumes to improve on pick-up in rural demand, new Pulsar/KTM variants and higher sales of premium motorcycle­s such as the Dominar 400. Export cushion What helped on volumes was an improvemen­t in export, up 10 per cent over a year and 26 per cent higher over the March quarter. The company had been facing pressure due to weaker demand from countries dependent on crude oil. It has, as a result, been diversifyi­ng its export basket away from countries such as Nigeria and Sri Lanka into markets such as Poland, Malaysia and Latin America. These places are expected to help in growth of the export segment, 46 per cent of overall volume.

Despite the stronger rupee, the company has been able to maintain export margins, given the increase in volume mix towards high-end motorcycle­s, now 30 per cent of sales as against 25-26 per cent on a year-on-year and sequential basis. CVs, ahead The other positive is on the commercial vehicle (CV) front, with the removal of restrictio­n for new permits in Maharashtr­a and issue of new ones in Delhi. Though CVs are only 11 per cent of domestic volumes, they fetch higher margins than the motorcycle segment. Any improvemen­t in volume here, as the management expects, will improve overall realisatio­n and margins.

Overall, if volumes bounce back as indicated by the management, the stock could see gains. Investors, though, should await signals pointing to sales improvemen­t before considerin­g a move in.

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