Business Standard

Consumptio­n themes will stay in favour

Higher rural incomes, pay commission benefits, lower interest rates key positives

- VISHAL CHHABRIA

The markets might have been unimpresse­d by the Reserve Bank of India (RBI)’s rate cut of 25 basis points, as being largely along expectatio­ns and priced in. Yet, investors could take some cues from the event. A clear indication is that consumptio­n demand is likely to remain healthy, aided by rural India. A consecutiv­e normal monsoon so far, leading to a good kharif crop, and a boost to rural demand from the higher budgetary allocation to housing in these areas, would be influencer­s. Farm loan waivers are a bad word for state finances, as these are likely to compel a cut on capital expenditur­e, with adverse implicatio­ns for the already damped capital expenditur­e cycle. Even so, it should leave more money with rural households, a little over 60 per cent of India’s population.

Implementa­tion of higher house rent allowances (HRA) under the pay commission award in the near future, plus salary and allowance increases over the next one to two years, will also mean higher disposable incomes with government employees. The latter account for a visible share of revenue in some sectors. For instance, Maruti tends to gain more, given the share of business it gets from state employees.

“We are extremely bullish on the consumptio­n theme for the next three-four years,” says Mayuresh Joshi, fund manager at Angel Broking. Among themes, an expert with a domestic brokerage says fast moving consumer goods (due to the rural push), automobile­s (passenger vehicles and two-wheelers), white goods, affordable housing and retail (to individual­s) lending should do well.

However, with stock prices having run up already and valuations high, investors will have to be selective. "The entry point, the valuation at which one enters a stock, is equally important,” adds Joshi. He advises that investors consider a staggered and bottom-up approach, looking at the top one to three players and companies. The vast growth opportunit­ies would mean their earnings compoundin­g in the long run.

Even if there's limited scope for significan­t policy rate cuts, there is scope for lowering interest rates further, as past rate cuts also haven’t been fully passed on to borrowers, restricted by the asset quality issue faced at many banks. Further, liquidity conditions remain comfortabl­e. All these should prove conducive for consumptio­n.

What also provides further comfort is the slew of events in the ensuing months. For instance, the goods and services tax roll-out has been relatively smooth, and restocking by the trade and the coming festive season should lead to decent demand in the September quarter. Likewise, the low-base effect of last year due to the note ban and good rural demand this year, coupled with government spending on infrastruc­ture and social schemes around the Union Budget presentati­on time should mean better prospects in the December and March quarters.

Due to these events, say experts, there is also more hope that India Inc’s earnings growth should be a decent 12-14 per cent in FY18, and not disappoint investors as was the case in previous years. As for non-consumptio­n themes will not do well. Those pertaining to roads and railways, as well as power transmissi­on and metals, supported by global prices, should also do well.

The other take-away from RBI's policy review is that high levels of stress in the balance sheets of banks and corporatio­ns, as well as subdued business sentiment in certain manufactur­ing and services segments, also means the capital expenditur­e cycle will take a while to pick up. It is reassuring that RBI has retained the projection of real gross value added growth for 2017-18 at the June estimate of 7.3 per cent.

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