Virat Kohli, Sanjiv Goenka to organise fundraising golf event

The funds raised will be utilised to support deserving junior athletes from different disciplines

The RP-Sanjiv Goenka Group (RP-SG) and the Virat Kohli Foundation have joined hands to organise a charity golf tournament as part of their sports development initiatives.

The two will be co-promoters for the daylong annual event, called the RP-SG Invitational Celebrity Golf Tournament. The event will feature corporate executives and celebrity golfers competing and will be telecast on STAR Sports.

This will be one of the only golf events to be aired on the Star India network, since Sony TEN Golf has most of the properties in the market.

“The objective is to create an opportunity for likeminded corporates to come together for the betterment of sports in the country. Golf is a great platform to achieve this. Most CxO (corporate executives) and decision makers within the corporate fraternity play golf recreationally and this was a chance to bring them together to work towards a common challenge,” explains Anirudha Thammanna of Cornerstone Sport, a sports marketing and talent management agency.

This event is in run-up to the RPSG Indian Sports Honours, conceptualised to engage corporates across the country. All proceeds from the event will go towards the Virat Kohli Foundation. The funds raised will be utilised to support deserving junior athletes from different disciplines.

Interested corporates will be invited to buy slots to compete in the event. There will be nine golfing celebrities taking part in the event, with nine corporate representatives playing alongside them.