Business Standard

A L’Oreal heiress is now the world’s richest woman WOMEN WONDERS

- TOM METCALF & DEVON PENDLETON

The death this week of L’Oreal’s founding family matriarch is putting the spotlight on a reclusive 64year-old heiress who now finds herself as the richest woman in the world.

Francoise Bettencour­t Meyers has shunned the glittering social life that her late mother, Liliane Bettencour­t, once embraced. Bettencour­t Meyers is known for playing piano for several hours a day and has written two books -a five-volume study of the Bible and a genealogy of the Greek gods.

“She really lives inside her own cocoon,” said Tom Sancton, author of “The Bettencour­t Affair,” who noted that even when she was a little girl she appeared uncomforta­ble in the world of rich people. “She lives mainly with the confines of her own family.”

That kind of seclusion will be harder to maintain as the head of Europe’s fourthlarg­est fortune. Through family holding company Tethys, she takes charge of her family’s 33 per cent stake in the cosmetics maker, which lies at the heart of a net worth the Bloomberg Billionair­es Index values at $43.3 billion.

Bettencour­t Meyers steps into the spotlight at a time of increasing discussion about the future of the family’s stake, as well as the 23 per cent of L’Oreal held by Swiss food-giant Nestle. L’Oreal climbed 2.46 per cent to ^180.95 at the close of trading Friday in Paris, after rising as much as 6.7 per cent earlier in the day.

With Bettencour­t’s death Thursday at age 94, analysts have started to float a variety of scenarios, including L’Oreal buying The world’s richestwom­en Francoise Bettencour­t Meyers L’Oreal Alice Walton Walmart stock back from Nestle or a takeover bid for the Parisbased company. Bettencour­t Meyers has already indicated little will change.

The billionair­e heiress has shown less interest in L’Oreal matters than her mother did, despite her role as a board member for more than two decades. “She’d show up to meetings but unlike Liliane she never was hands-on,” Sancton said. “Liliane read tons of documents, L’Oreal was her lifeblood. That’s definitely not Francoise.”

In addition to music and study, the bookish and austere Bettencour­t Meyers has involved herself in charity work.

“The family doesn’t really mingle with rest of the rich in France,” said Eric Treguier, who has tracked French fortunes for Challenges magazine for more than two decades. “Twenty years ago they hosted receptions at their home that drew politician­s, bankers and artists but as Francoise grew older and Liliane’s husband died, the circle around the family has shrunk.”

The Bettencour­ts have added 19.6 per cent this year as L’Oreal’s market capitalisa­tion topped ^100 billion ($122 billion). BLOOMBERG

 ??  ?? ( From left) A file photo of Jean-Paul Agon, L’Oreal’s president, Liliane Bettencour­t and her daughter, Francoise Bettencour­t Meyers
( From left) A file photo of Jean-Paul Agon, L’Oreal’s president, Liliane Bettencour­t and her daughter, Francoise Bettencour­t Meyers

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