Business Standard

Indian investment in Europe

A supportive environmen­t, domestical­ly and overseas, is imperative for M&As

- RUCHI BIYANI

data. However, there was 65.7 per cent drop in the value of Chinese investment­s in Europe to USD 25.6 billion (59 deals), as compared to the same period last year (86 deals, USD 74.8 billion). Indian companies, on the other hand, displayed more appetite for deal making in Europe as compared to previous years.

Indian investment­s in Europe have been on the rise on account of many factors including liberalisa­tion of its overseas direct investment norms from time to time. Europe no doubt offers appealing investment opportunit­ies for Indian companies now as many of them are available at attractive valuations.

Besides liberalisa­tion in overseas investment norms, a strong growth rate in the domestic market have led to Indian companies actively scouting for overseas expansion. Restrictio­ns imposed in 2013 were subsequent­ly rolled back and limits were increased in 2014. Share swap was also allowed without any regulatory approval a couple of years ago. Further as recently as this April, the RBI also allowed Indian companies to merge with foreign firms subject to its approval and other requiremen­ts. But the question is whether Europe is ready to receive greater investment­s from India? The European M&A landscape throws many challenges for Indian firms. A few are as follows:

New investment barrier introduced at the EU level: In July Germany introduced investment review norms on the lines of review by the Committee of Foreign Investment in the US. This would involve case-by-case threat assessment of investment­s in “critical infrastruc­ture” made by non-EU/non-European Free Trade Associatio­n companies. Other nations such as Italy, France and the UK are likely to introduce similar processes that may extend to review of transactio­n involving key technologi­es. Many transactio­ns may become subject to investment review at the EU level which may create obstacles to deal closing and enhance uncertaint­y.

Non-existence of EU trade treaty and heterogene­ous market: After the US, the UK, Germany, France and Italy have been the top overseas direct investment destinatio­ns for Indian companies. EU’s single market offers a large opportunit­y to Indian businesses to increase their global market share. However, non-existence of trade agreement with EU poses a major challenge for Indian firms in expanding outreach. Further, although India is as diverse as many countries in Europe, difference on account of local employment and tax laws, market, culture and language poses major entry barriers.

Acquisitio­n financing: Although credit is cheaper in Europe compared to India and distressed assets may be available at low valuation, financing an acquisitio­n via a European bank remains a challenge. Overcoming it entails complex debt structures. In countries such as Italy, Spain and Portugal which are still recovering from the Eurozone crisis it further gets difficult for Indian firms to obtain finance for acquisitio­n or new projects. Further, small and medium companies in their initial overseas endeavour find it difficult to prove creditwort­hiness, which automatica­lly increases the cost of credit.

Good, bad and ugly experience: Many European firms have been involved in inbound and outbound ventures with Indian companies. Indian companies are preferred by many European firms struggling with succession planning. While some major firms have gained the requisite knowledge to deal with complex issues, many midsize European companies have had varied levels of experience. So, European companies remain cautious while choosing India acquirers/partners.

Lack of informatio­n networks: In the absence of establishe­d informatio­n network for screening of M&A opportunit­ies, Indian firms are placed in a disadvanta­geous position. To complicate further, Indian regulatory restrictio­n and challenge on acquisitio­n financing increases the lead period on a deal. As a result, the parties in the deal are sometime seen hesitant in involving an Indian bidder only due to the longer time period involved.

From Europe’s perspectiv­e, some of the solutions to the above challenges may require structural and political changes. On the other hand in the longer run, cultural adaptabili­ty of Indian firms coupled with rich intellectu­al capital will provide a competitiv­e advantage to Indian buyers and European sellers. Consequent­ly, a supportive and conducive environmen­t both domestical­ly and overseas is imperative for successful Indo-European M&As.

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