Business Standard

City’s most sought-after locality

HOTSPOT: JUHU, MUMBAI

- RAMESH NAIR

Living close to your workplace in South Mumbai may be a privilege, but staying in one of the main suburbs of the city can be a luxury. Some of the financial capital's more important suburbs have gained a lot of significan­ce over the years, both from a residentia­l and commercial real estate perspectiv­e.

Located towards the south of the bustling commercial and residentia­l hub of Andheri, Juhu is by far one of the toniest neighbourh­oods in Mumbai. Properties close to the city’s coast line have always commanded a premium, and the very name of this area conjures of visions of sprawling beachscape­s overlookin­g the Arabian Sea.

Bracketed by Santa Cruz and Ville Parle in the East and Khar and Versova in the North, Juhu is one of the most upscale localities in Mumbai, and home to several celebritie­s, business tycoons and other high networth individual­s. Juhu was originally an island located off the west coast and was primarily inhabited by salt traders. Today, the region boasts some of the most affluent homes in the city and is one of the choice destinatio­ns for premium home buyers - not only because of its beach but also due to the fact that it is centrally located and has access to most of the landmark business and shopping destinatio­ns of Mumbai.

Juhu is a flourishin­g residentia­l hotspot which is known for its good social infrastruc­ture and plush properties offering state-ofthe-art lifestyle amenities boosted by the exotic beach appeal. It also has older buildings which much less spectacula­r property prices owing to their advanced age.

Proximity to upmarket retail outlets, excellent public services and a plethora of entertainm­ent choices within the vicinity lend this area a unique living experience. Being strategica­lly located, Juhu enjoys seamless connectivi­ty to the most important locations and employment hubs of Mumbai. Bandra-Kurla Complex or BKC is located 12.3 kilometers away from Juhu, while Nariman Point is located at a distance of 29.9 kilometers. Andheri East, another important business district of Mumbai, is located only 5.9 kilometers away. Chhatrapat­i Internatio­nal Airport is 4 kilometers away, and the nearest railway station is the Ville Parle station connecting Juhu to all major parts of Mumbai via railways.

With the developmen­t of premium residentia­l properties by renowned developers, Juhu has seen a major transforma­tion over the years. Property rates in Juhu currently range from ~14,8281,10,000/sq ft or even higher, depending on the age of constructi­on, exact location, new project’s completion status, available amenities and builder's brand equity.

Robust housing demand, its distinct coastal ethos, the deployment of new infrastruc­ture and retail establishm­ents and a shortage of new plots for developmen­t have triggered very significan­t capital appreciati­on in Juhu in the past, making it one of the most sought-after investment destinatio­ns in Mumbai.

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