QUIZ

533

1

Following this digital age tech company’s success, there is an influx of start-ups describing themselves as “__ for X”. It is a kind of reference for convenience — a tech solution for any of life’s frustrating, dull tasks, one that either makes them more convenient or automates them completely. The company has brand extensions called Pop, XXL and Black. Name it.

2

Connect Gibson Guitars, and a firm set up by an English academic, diplomat, spy, inventor and mathematician of the 17th century, credited with early developments in relation to computing, hydraulics and steam power and arrive at a product that is being made even today. He also served the King Charles II of England, Scotland, Ireland and France.

3

Following is a brand icon’s response on Twitter. “Would you like to be playable in the WWE 2K18 video game?” they said. “As long as my physique is 100% accurate,” said the colonel. Name him and what he is up to.

4

Connect Christopher Columbus and a turtle with Sir Francis Drake and a crocodile and arrive at a place which has more than 90,000 registered companies and the anthem God Save the Queen.

5

Name the fictional corporation that features prominently in the Road Runner/Wile E. Coyote cartoons as a running gag featuring outlandish products that fail or backfire catastrophically at the worst possible times.

6

What is the buzzword used in organisations when a seemingly endless email loop occurs when everyone feels they must add their two lines to the “great job”company-wide email sent by the boss?

7

A former dean of Harvard Business School and a Quartermaster General during World War II, he set up one the first-of-its-kind entities to invest in businesses run by World War II veterans in 1946. Name him and his firm.

8

This person endorsed a lot of brands in their respective ads. Some of his lines are “I know of no foreign soaps better than Godrej’s and I will make a point of using Godrej’s soap”, “using Kuntaleen I have managed to grow new hair within one month”. He also endorsed Bournvita in the 1930s by saying it was the drink that helped nurse him back to health. Name him.

9

Which company’s main theme is “Today We Play”? It’s being communicated via a variety of elements including partnerships, experiential, digital, advertising.

10

This is found on the cover of which popular business book?