Jio of­fers cash­back, rate lock-in on ~399 recharge by Oct 18

IN BRIEF

Business Standard - - COMPANIES -

Re­liance J io on Thurs­day un­veiled a‘Di­wal­iDh an DhanaDhan’of­fer, promis­ing 100 per­cent cash back and lock-in of ex­ist­ing tar­iff ben­e­fits for con­sumers re charg­ing ~399 between Oc­to­ber 12 and 18. This pre-paid of­fer would work like an ad­vance re charge, mean­ing sub­scribers opt­ing for it can use the same af­ter their on­go­ing va­lid­ity ex­pires. The of­fer—which comes right ahead of Diw ali and a day af­ter B hart iA ir te l’ s an­nounce­ment of low-cost 4 G smart­phone with a bun­dled plan—is set to gen­er­ate more com­pet­i­tive heat in the tele­com sec­tor that has of late be­come a tar­iff bat­tle ground, es­pe­cially af­ter the en­try of the new­comer J io. Ac­cord­ing to J io sources, there charge will lock in all the ex­ist­ing tar­iff ben­e­fits cur­rently be­ing of­fered un­der the ~399 plan, in­clud­ing 1 GB of 4 G data a day for 84 days.

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