Royal En­field drives into Viet­nam, to sell three mod­els

Business Standard - - COMPANIES -

Royal En field has for­ayed into Viet­nam, the world’ s fourth largest two-wheeler mar­ket. The com­pany will sell three of its pop­ula rmod­els— Bul­let 500, Classic 500a nd the Con­ti­nen­tal GT 535 cc—through its first flag­ship store in Ho Chi Min­hCity.“T he com­pany en­deav­our­store-in­ven­tand lead theg lob­almid-sized mo­tor­cy­cle seg­ment, and South-East Asia is a crit­i­cal mar­ket for us in this global strat­egy,” Roy­alEn­field Pres­i­dent Ru dratej( Rudy) Singh said in a state­ment on Thurs­day.

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