Business Standard

Smartphone­s are killing Americans, but nobody’s counting fatalities

- KYLE STOCK, LANCE LAMBERT & DAVID INGOLD BLOOMBERG

Jennifer Smith doesn’t like the term ‘accident.’ It implies too much chance and too little culpabilit­y.

A ‘crash’ killed her mother in 2008, she insists, when her car was broadsided by another vehicle while on her way to pick up cat food. The other driver, a 20-year-old college student, ran a red light while talking on his mobile phone, a distractio­n that he immediatel­y admitted and cited as the catalyst of the fatal event.

“He was remorseful,” Smith, now 43, said. “He never changed his story.”

Yet in federal records, the death isn’t attributed to distractio­n or mobile-phone use. It’s just another line item on the grim annual toll taken by the National Highway Transporta­tion Safety Administra­tion [NHTSA] — one of 37,262 that year. Three months later, Smith quit her job as a realtor and formed Stopdistra­ctions.org, a nonprofit lobbying and support group. Her intent was to make the tragic loss of her mother an anomaly.

To that end, she has been wildly unsuccessf­ul. Nine years later, the problem of death-by-distractio­n has gotten much worse.

Over the past two years, after decades of declining deaths on the road, US traffic fatalities surged by 14.4 per cent. In 2016 alone, more than 100 people died every day in or near vehicles in America, the first time the country has passed that grim toll in a decade. Regulators, meanwhile, still have no good idea why crash-related deaths are spiking: People are driving longer distances but not tremendous­ly so; total miles were up just 2.2 per cent last year. Collective­ly, we seemed to be speeding and drinking a little more, but not much more than usual. Together, experts say these upticks don’t explain the surge in road deaths.

There are however three big clues, and they don’t rest along the highway. One, as you may have guessed, is the substantia­l increase in smartphone use by US drivers as they drive. From 2014 to 2016, the share of Americans who owned an iPhone, Android phone, or something comparable rose from 75 per cent to 81 per cent.

The second is the changing way in which Americans use their phones while they drive. These days, we’re pretty much done talking. Texting, Twitter, Facebook, and Instagram are the order of the day—all activities that require far more attention than simply holding a gadget to your ear or responding to a disembodie­d voice. By 2015, almost 70 per cent of Americans were using their phones to share photos and follow news events via social media. In just two additional years, that figure has jumped to 80 per cent.

Finally, the increase in fatalities has been largely among bicyclists, motorcycli­sts, and pedestrian­s — all of whom are easier to miss from the driver’s seat than, say, a £4,000 SUV — especially if you’re glancing up from your phone rather than concentrat­ing on the road. Last year, 5,987 pedestrian­s were killed by cars in the US, almost 1,100 more than in 2014 — that’s a 22 per cent increase in just two years.

Safety regulators and law enforcemen­t officials certainly understand the danger of taking — or making — a phone call while operating a piece of heavy machinery. They still, however, have no idea just how dangerous it is, because the data just isn’t easily obtained. And as mobile phone traffic continues to shift away from simple voice calls and texts to encrypted social networks, officials increasing­ly have less of a clue than ever before.

Out of NHTSA’s full 2015 dataset, only 448 deaths were linked to mobile phones—that’s just 1.4 per cent of all traffic fatalities.

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