Business Standard

Dematerial­ising Diwali

- ASHISH SHARMA ashish.sharma@bsmail.in

Holidays set in for me, Diwali loomed, and a time of enforced sociabilit­y finally came upon everyone inhabiting Real Life. Complicati­ng Real Life further, the Supreme Court suspended cracker sales till November 1, attempting to bring down alarming pollution levels that usually take place at this time of the year in Delhi-NCR. Being a netizen, I knew I could slip this ban easily by buying and burning digital crackers in place of real ones, at a desi place that sees an awful lot of online traffic on Second Life virtual world around Diwali — the loneliest time of the year for cybergypsi­es, and the busiest time for the virtual world’s desis.

Speaking of time, it had a slow and slippery way of flowing on the desi place called Desi Beats on Second Life where netizens gathered to celebrate the festive (and virtual) spirit of Diwali. In the run-up to Diwali, my days in Desi Beats stuttered like dreams broken by the interrupti­ons of Real Life (sleep, work, meals, and enforced sociabilit­y). In my one week of holidays, I clocked fewer than 10 hours per day in the virtual world (far short of the hardcore netizen’s typical 16), yet it felt to me as if I had already spent a lazy holiday season there. Virtual time was in no hurry, neither was I, so I explored the virtual grounds some more, small-talked with strangers, and read casually from the Desi Beats’ public chat logs comprising daily accumulati­ons of scandals and silliness. And when Diwali swung near, I joined a friendly crowd in the Desi Beats backyard to watch virtual fireworks light up the midnight Second Life sky. I sat in the grass with avatars or 3D digital bodies controlled by others, reminiscin­g about phuljharis and chakhris, gazing up at fireworks programmed earlier in the day by Bobby and John. We applauded the best of the creations: a starburst of a thousand tiny diyas exploding out of a rocket, like golden rain streaking through the night sky. There I was, not able to remember a celebratio­n that had so amused me, feeling as if more such amusements lay ahead of me in this virtual stay of mine during holidays. I had been around Desi Beats long enough and all the pleasant distractio­ns with which I had been occupying myself were beginning to make me wonder: perhaps we, the avatars, had dematerial­ised Diwali, using far fewer resources, deploying far less energy, and burning far less money than Real Life pomp would. After all, this is what the Supreme Court had been hoping for, a Diwali with no ecological impact. By bringing the culture of virtual spaces to the culture of Diwali, our celebratio­ns differed from convention­al celebratio­ns in one crucial aspect: ecological impact. Sure, digital networks and hardware-supporting virtual spaces do have an ecological footprint, but the virtual consumeris­m that takes place inside virtual environmen­ts is different.

Virtual goods such as the fireworks described above can be created, used and dumped — all with practicall­y negligible impact on the environmen­t. And why only virtual fireworks? We can speed up the cycle of consumeris­m for most goods in Real Life that can be virtualise­d like fireworks, and yet keep the ecological impact negligible. I say most goods because huge portions of the economy are already virtual in the sense that they serve uses that are purely mental in nature. Firecracke­rs going off during Diwali, for example, excite your brain (and your brain only) no more than a thousand tiny diyas programmed to explode out of a virtual sky. And here may lie our biggest hope for solving the ecology dilemma of the Supreme Court, and for decoupling economic growth from ecological impact.

By bringing the culture of virtual spaces to the culture of Diwali, our celebratio­ns differed from convention­al celebratio­ns in one crucial aspect: ecological impact

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