Business Standard

Our entry into or growth now in cash-and-carry is a strategic move, and it is not because 100 per cent FDI is not there in retail, KRISH IYER tells RitwikShar­ma

- KRISH IYER

President and CEO, Walmart India increasing diversity in our supply chain and focus on women-owned businesses as well. On the social front, gender equality in India is an important issue. So providing equal opportunit­y, a platform, market access, facilitati­ng access to capital is an important part. Providing women the necessary skills, both in terms of leadership/business as well as life skills, that’s what we do through this programme of nine months. You have been in India for about a decade. As a market, what lessons have you learnt here? Number one, India is not just a country, it is like a subcontine­nt with six-seven countries. Consumer behaviour is so different and people are diverse, be it north vs south or east vs west that it is really important to understand the behaviour of each region and accordingl­y customise your offering. Secondly, particular­ly in retail, when you talk about trying to serve 1.3 billion simultaneo­usly it can be an extremely challengin­g task. So, concentric circles, focusing on a few geographie­s in India becomes very important, to the extent that it is different from the rest of the country. India is a complex market. Of course in the last three years a lot of effort is being made in terms of the ease of doing business, and some progress has been made. In the next three years it should become a lot easier, which will make a difference in future. India is certainly the most attractive market. Barring the last couple of quarters that have seen a slowdown in GDP growth because of GST, the long-term outlook for the country over the next 10 years is very good. We, as a foreign retailer, look at India very positively and believe there is a good business model to be establishe­d here which we already have as far as cash-and-carry is concerned, and we have a good opportunit­y to grow this business. There more restrictio­ns for foreign retailers compared to domestic ones. And your strength lies in areas like logistics. So, how do you see the retail business going ahead? Our entry into or growth now in cashand-carry is a strategic move, and it is not because 100 per cent FDI is not there in retail, etc. I think cash-andcarry by itself is a profitable business in the long term. $1.2 trillion as overall size of traditiona­l trade over the next 10 years provides a huge opportunit­y to continue to grow this. How have you chosen markets in India? In terms of focus on geographie­s, our first store was in Amritsar. And we had clearly decided that we will concentrat­e on Punjab, particular­ly in the north. That strategy continues in terms of focusing on a few geographie­s. So, focusing on Punjab, Haryana, Himachal, UP and Uttarakhan­d, that’s one cluster, Andhra and Telangana is the second, and Maharashtr­a is the third cluster in terms of the order in which we are growing. And as we saturate some of these regions we will consider opening in more geographie­s. I think mom-and-pop stores are an important part of the economy. Farmers are an extremely important part of the economy, taking care of their interests is critical. We believe our current business model is actually helping in making mom-and-pop stores prosper.

We believe our business model is actually helping in making momand-pop stores prosper

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