UberEATS plans QSR tie-ups for rapid growth

Business Standard - - COMPANIES - KARAN CHOUD­HURY

On a rapid ex­pan­sion mode, UberEATS, the food de­liv­ery app by the global ride-shar­ing gi­ant, is ty­ing up with lo­cal and in­ter­na­tional quick ser­vice restau­rant (QSR) chains such as McDon­ald’s, to in­crease the num­ber of or­ders it re­ceives.

The com­pany has a global tie-up with McDon­ald’ s as a de­liv­ery part­ner. It plans to bring this as­so­ci­a­tion to India and pos­si­bly take over the whole food de­liv­ery op­er­a­tion of the chain in se­lect cities. The com­pany is at present start­ing op­er­a­tions in var­i­ous met­ro­pol­i­tan cities and might in the next one year in­crease its op­er­a­tions into the 29 cities where its cab ser­vice ag­gre­gat­ing busi­ness al­ready ex­ists.

“We are work­ing with them on how we launch in India; we are op­ti­mistic about that. You can take that as a sig­nal that we are in­ter­ested in food of all price points. We are the only part­ner work­ing with them in many of the con­ti­nents,” said Ja­son Droege, Head of UberEvery­thing.

The com­pany has ex­panded into six cities in six months and has around 5,000 restau­rants live on its por­tal. It says the on­line food de­liv­ery mar­ket grew 150 per cent year-onyear in 2016, with es­ti­mated gross mer­chan­dise value (GMV) of $300 mil­lion (nearly ~2,000 crore).

“We know there is huge ap­petite in India for the ease and con­ve­nience of food de­liv­ered at the push of a but­ton. We have been thrilled by the re­cep­tion we’ve got from restau­rants and de­liv­ery part­ners ea­ger to grow their busi­ness with us. UberEATS is the fu­ture of food; the food de­liv­ery busi­ness is where our strengths cur­rently are and will be a great start­ing point,” said Droege.

In India, the com­pany said, it was well on track to its com­mit­ment to be in seven big met­ros by the end of 2017. UberEATS has part­nered with pop­u­lar QSRs like Mad Over Donuts, Chai Point and Chaayos across the coun­try.

In many coun­tries, UberEATS has ex­clu­sive part­ner­ships with pop­u­lar restau­rant chains. The re­cently an­nounced part­ner­ship with McDon­ald’s is an ex­am­ple. This part­ner­ship is live in many coun­tries — Amer­ica, Aus­tralia, Bel­gium, Ja­pan, Mex­ico and New Zealand, for in­stance, The com­pany is al­ready live in al­most 7,000 of McDon­ald’s out­lets.

UberEATS is avail­able in 29 coun­tries. In fact, in some cities round the world (Tokyo, Greno­ble, Mi­lan, Seoul), UberEATS is the pri­mary busi­ness for Uber, over ride-shar­ing.

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