In­di­ans keen to adopt dig­i­tal pay­ment so­lu­tions: Visa

Business Standard - - ECONOMY - PRESS TRUST OF INDIA

Global pay­ment so­lu­tions com­pany Visa on Tues­day said there is a high in­cli­na­tion among In­dian con­sumers to em­brace new forms of pay­ments, ac­cord­ing to a study.

The study con­ducted with YouGov, ex­am­in­ing the con­sumer sen­ti­ment around dig­i­tal pay­ments in the coun­try, ob­served that 78 per cent of peo­ple sur­veyed are likely to em­brace new forms of pay­ments.

“IoT, con­tact­less pay­ment tech­nol­ogy, en­abling sim­pli­fied, se­cure and faster e-com­merce ex­pe­ri­ence are some of the trends defin­ing the next wave of the fu­ture of pay­ments,” T R Ra­machan­dran, group coun­try man­ager, Visa, India and South Asia, said in a state­ment.

“The study shows that while con­sumers are steadily em­brac­ing dig­i­tal pay­ments, they are also seek­ing se­cure pay­ment forms,” he added.

One of the fac­tors that sur­faced as the key driver of this adop­tion was the ease of tran­si­tion to dig­i­tal form fac­tors of pay­ments, as stated by 86 per cent of the re­spon­dents.

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