Twit­ter bets on data busi­ness prod­uct to re­vive rev­enue

Business Standard - - WORLD -

Twit­ter is dou­bling down on its data busi­ness with a new ser­vice that gives soft­ware de­vel­op­ers more ac­cess to the so­cial me­dia com­pany’s wealth of in­for­ma­tion. Twit­ter has long of­fered a way for brands or re­searchers to an­a­lyse events, sen­ti­ment and cus­tomer ser­vice. But an en­ter­prise ver­sion for big brands was too ex­pen­sive for de­vel­op­ers, while a free ver­sion didn’t pro­vide enough data. So the com­pany is now of­fer­ing a prod­uct that starts at $149 and will even­tu­ally give de­vel­op­ers the full his­tory of Twit­ter, all the way back to co-founder Jack Dorsey’s first tweet in 2006. Data li­cens­ing and other rev­enue grew 22 per­cent to $87 mil­lion in the third quar­ter, rep­re­sent­ing 15 per­cent of to­tal rev­enue.

BLOOMBERG< Ira­nian of­fi­cials said there was lit­tle chance of find­ing more sur­vivors from the earth­quake that shook parts of western Iran on Sun­day, killing at least 450 peo­ple, and res­cue op­er­a­tions had now been called off, state tele­vi­sion said on Tues­day. Sur­vivors, many left home­less by the 7.3 mag­ni­tude earth­quake that struck vil­lages and towns in a moun­tain­ous area bor­der­ing Iraq, bat­tled overnight tem­per­a­tures just above freez­ing and faced another bleak day on Tues­day in need of food and water.


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