Sit­ting pretty at the top

Business Standard - - ISSUES AND INSIGHTS -

Mi­crosoft CEO Satya Nadella is in the news for tak­ing a dig at iPad-flaunt­ing jour­nal­ists dur­ing his re­cent trip to India. “You need to get a real com­puter, my friends,” he re­port­edly told them. The Ap­ple tablet’s short­com­ings that pre­vents it from be­ing a full-fledged com­puter are well-known. Nadella’s jibe co­in­cided with Sam­sung re­leas­ing an ad that takes pot­shots at the iPhone, which has just com­pleted a decade of ex­is­tence. The ad high­lights how the iPhone has al­ways been catch­ing up (in terms of fea­tures such as screen size, wa­ter­proof body, wire­less charg­ing) with Sam­sung phones in the past 10 years. Ap­ple, which far out­paces Mi­crosoft and Sam­sung in terms of phone and tablet sales, has so far re­frained from tak­ing on com­pe­ti­tion, at least in tele­vi­sion ads. Sit­ting pretty at the top might be help­ing it stay calm.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.