Business Standard

Internetmu­st have humanity, says Cook

Apple CEO also calls for future internet tech to be infused with privacy, security

- BLOOMBERG

Apple chief executive Tim Cook has called for future internet and AI technologi­es to be infused with privacy, security and humanity.

Cook made the comments on Sunday at the opening ceremony for China’s World Internet Conference -an event designed to globally promote the country’s vision of a more censored and controlled internet. It’s the second Chinese appearance in two months for the executive, who met with President Xi Jinping in October.

“The theme of this conference — developing a digital economy for openness and shared benefits — is a vision we at Apple share,” Cook said. “We are proud to have worked alongside many of our partners in China to help build a community that will join a common future in cyberspace."

Cook’s comments come at a pivotal point for the company’s future in China, which is now its biggest market outside of North America. It relies on the sale of hardware and services in the world’s most populated country to propel revenue and profit growth. But the efforts required to stay in China’s good graces are causing tensions with civil libertaria­ns and politician­s at home.

He said Apple’s operations in the country began three decades ago with a handful of employees. Today, it helps support more than 5 million jobs in China, including 1.8 million local mobile app developers, he added. TIM COOK

Apple has come under fire for cooperatin­g with Chinese authoritie­s in removing apps that give users there uncensored communicat­ions. In November, Apple complied with government orders to pull Microsoft Corp.’s Skype phone and video service from the Chinese version of its popular app store. Cook used an earnings call with investors to justify such moves, saying it obeyed the laws of the markets where it operates.

“Much has been said of the potential downsides of AI, but I don’t worry about machines thinking like humans. I worry about people thinking like machines,” he said.

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