Business Standard

This Christmas, get an Audi ~9 lakh cheaper

Carmakers slash prices, line up offers to clear 2017 stock

- AJAY MODI

If you are planning to buy an Audi, it could be a very good Christmas gift, with the carmaker giving a discount of up to ~9 lakh on the A6 model. Carmakers have rolled out steep discounts and promotiona­l offers — much higher than last year — to dispose of inventory manufactur­ed in 2017. Even for an entry-level car such as an Alto, a buyer could get a discount of up to ~35,000. German luxury carmaker Audi has a cash discount of ~3.41 lakh on the Audi Q3, which is now on sale for ~29.99 lakh. Calling this a “limited” period offer on limited stock, the company is giving a discount of ~5 lakh on the A3, which now comes at ~26.99 lakh. The steepest discount of ~8.85 lakh is being offered on the Audi A6, now priced at ~44.99 lakh. This is not all. Customers also have additional advantage to buy an Audi in 2017 and start paying in 2019. “These limited-period, specially curated offers provide an incredible opportunit­y for the aspiring Audi customers to become a part of the Audi family,” the company said. The country’s biggest carmaker, Maruti Suzuki, has discounts on most of its entry-level small vehicles. There is a discount on the Ciaz sedan also; its sales have been affected because of the high goods and services tax (GST) on hybrid vehicles as well as competitio­n from the new Honda City and Hyundai Verna. There are discounts and benefits worth ~35,000 on Maruti’s most affordable car, Alto.

The prices of Alto 800 begin at ~2.46 lakh, while the AltoK10 starts at ~3.26 lakh. There are discounts of ~30,000-40,000 on the WagonR, ~15,000-25,000 on the Swift and up to ~90,000 on the diesel Ciaz. However, there is no discount on bestseller­s such as Brezza and Baleno.

The benefits offered by Maruti and other companies are in the form of cash discounts, free accessorie­s and discounted insurance. Korean carmaker Hyundai, the second player in the domestic market, has rolled out its “December Delight” offers, which it describes as “biggest car bonanza” of the year.

On its entry-level Eon, the company is giving benefits of up to ~65,000 against a benefit of ~55,000 in December last year. Similarly, on the Grand i10, the value of benefits has gone up to ~80,000 against ~45,000 last year.

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