Business Standard

Manufactur­er could be held guilty under product liability

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The Consumer Protection Bill, 2018, was introduced in the Lok Sabha on the last day of the recently concluded winter session. The Bill seeks to replace the Consumer Protection Act, 1986, a law more than 30 years old. ROOPAL SUHAG, analyst at PRS Legislativ­e Research, takes a look at some key issues tackled in the Bill.

Why was there a need for a new legislatio­n?

A steep transforma­tion of the consumer markets for goods and services, along with the emergence of global supply chains and rapid developmen­t of e-commerce, has necessitat­ed the need for a new law. The shortcomin­gs in the implementa­tion of the

1986 Act, such as slow disposal of cases and administra­tive issues, led the government to introduce a consumer protection Bill in 2015.

The Bill was referred to the Parliament­ary Standing Committee on Consumer Affairs. After eight months of deliberati­on, the Committee recommende­d several changes to the Bill.

Can a manufactur­er, service provider or seller be held guilty under product liability?

When a consumer suffers an injury, property damage or death due to a defect in a product or service, he/she can file a claim for compensati­on under product liability. The 2018 Bill outlines cases in which a product manufactur­er, service provider and seller will be held guilty under product liability. The current law does not have any provision with regard to product liability. The 2015 Bill included provisions for product liability, but did not specify conditions to claim product liability from service providers.

Under the proposed law, to claim product liability, an aggrieved consumer has to prove any one of the conditions mentioned in the Bill with regard to a manufactur­er, service provider and seller, as the case may be. This is an improvemen­t from the 2015 Bill, where the consumer was required to prove all seven conditions with regard to a defective product in order to establish the liability of the manufactur­er. The Standing Committee had noted that proving all these conditions would put an undue burden on the consumer, resulting in him/her not being able to claim liability in a case where even one condition is missed out.

Does the Bill have specific provision to deal with the ecommerce market place?

Unlike its predecesso­r, the current Bill recognises the growing e-commerce market place. The Bill defines e-commerce as buying or selling of goods or services, including digital products over digital or electronic network. It gives the central government the power to take measures in order to prevent unfair trade practices in e-commerce. More details on how this industry will be regulated will be notified through rules after the Bill becomes a law.

How are consumers protected from misleading advertisem­ents?

The 2018 Bill gives the Central Consumer Protection Authority the power to issue directions and penalties against false or misleading advertisem­ents, if they are detrimenta­l to the interest of any consumer or breach consumer rights. The penalty includes imprisonme­nt up to two years and a fine extendable to ~1 million. In case of a subsequent offence, the imprisonme­nt and fine can be extended to five years and ~5 million, respective­ly.

The Authority may also impose a penalty on the endorser of a misleading advertisem­ent. This penalty may extend to ~1 million and in case of a subsequent violation, to ~5 million.

The current Bill recognises the growing e-commerce market place

How does the Bill treat unfair contracts between consumers and manufactur­ers?

Unfair contracts between consumers and manufactur­ers under the Bill have been defined in an identical manner as in the 2015 Bill. Unfair contracts cover six terms, such as payment of excessive security deposits in an arrangemen­t, disproport­ionate penalty for a breach and unilateral terminatio­n without cause. The Standing Committee had recommende­d that principles to determine whether a contract term is unfair should be laid down in the Bill itself. It reasoned that this would allow terms of contracts other than the specified six to be classified as unfair. The other salient provisions of the Bill include setting up mediation cells and Consumer Disputes Redressal Commission­s at the district, state and national level, and penalties for manufactur­ing products with adulterant­s.

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