Business Standard

Apple buys Texture magazine service in subscripti­on push

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Apple Inc said it is acquiring Texture, a digital magazine service that lets users subscribe to more than 200 magazines for $9.99 a month. Texture, offered via the app stores of Apple, Google and Amazon.com Inc, bolsters Apple’s efforts in online services and media. The Cupertino, California, company aims to top $50 billion in annual services revenue by 2021, and a magazine subscripti­on service would likely contribute to that.

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